Whisky Focus - Jameson's St. Patrick’s Day 2020 Limited Edition

Jameson's St. Patrick’s Day 2020 Limited Edition


4th February 2018
Jameson has unveiled their St. Patrick’s Day 2020 Limited Edition bottle which this year inspires Jameson fans to get creative themselves and create their own label.

Jameson's St. Patrick’s Day 2020 Limited EditionWith St. Patrick's Day just over a month away on March 17th, Irish whiskey maker Jameson has unveiled its annual limited-edition bottle label design for its iconic Jameson Irish blended whiskey, although I don't think (correct me if I am wrong) they released one last year so for those of you collecting these this is by my count the eighth Jameson St Patrick's Day Limited Edition bottle label design.

To mark the start of the brand's global St Patrick's Day 2020 celebrations Jameson tell me that they have got together with well-known Dublin-based designer and illustrator Hephee (Stephen Heffernan).

The label charts the familiar journey of friends all over the world, as they ‘join in’ on the day the world turns Irish. The design reflects a shared belief that while the best plans might start with a text or a call, the real magic happens as the momentum builds and friends come together to create new memories. Working out of Jameson’s in-house studio, Heffernan's design goes further than previous editions, with connected technology inviting Jameson fans to get creative and make their own virtual label online using Heffernan’s eye-catching template and icons.

Using a Near Field Communication (NFC) chip and Quick Response (QR) code on the neck of the bottle, Jameson fans can connect with a design experience that allows them to customise their own label through hidden icons also designed by Heffernan. Once happy with their design, they can enter it into a competition win a bespoke Jameson Bar Sign. Participating consumers in key markets can also enter into a competition to win their own personalised limited-edition bottle.

Brendan Buckley, International Marketing Director at Irish Distillers, comments: "We are hugely excited about this innovative Jameson bottle. This year we are deepening the connection with our fans with an offering that reflects the brand’s appreciation of local talent through Stephen’s artwork, and encourages digital engagement that taps into the growing popularity of customisation through the connected nature of the bottle."

This eighth addition to the Jameson collectable limited-edition bottle series will be available in in Japan, Canada, Poland, Czech Republic, New Zealand, Slovakia, Austria, Romania, Switzerland, Italy, Estonia, Hungary, Croatia, Norway, Korea, Greece, Serbia, Slovenia, Jordan, Lebanon, Malta and our brand home, Jameson Distillery Bow St. in Dublin, Ireland from the beginning of February 2020.

No doubt you will also find the  limited edition Jameson St. Patrick's Day 2020 bottling available from specialist online whisky retailers such as The Whisky Exchange and  Master of Malt
 

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