Whisky Focus - Jameson Orange

Jameson Orange

16th August 2021
Jameson add a zesty orange flavoured spirit drink to its core range.

Jameson OrangeAs the popularity of 'Ready To Drink' spirit drinks and cocktails continues to soar Jameson Irish whiskey has unveiled their new spirit drink entry into this new marketplace, the Jameson Orange.

Building on the success of Jameson Cold Brew, Jameson Orange brings consumers another whiskey-forward spirit drink, inspired by a classic whiskey cocktail, the Old Fashioned. Jameson Orange is basically Jameson's smooth triple distilled Irish whiskey with added natural zesty orange flavour, it has been bottled at 30% ABV and is described as a deliciously smooth, naturally zesty, subtly sweet and perfectly balanced expression.

Jameson Orange is a whiskey-focused, modern, low-sugar twist addition to the growing flavoured spirits category, it is set to tap into markets where there is a clear consumer demand for quality flavoured offerings. It is debuting on shelves here in the UK from this month and it is set to launch in Russia in November alongside a second flavour variant, Jameson Lime & Ginger, inspired by the signature Jameson serve. Jameson Orange will also launch in the US in 2022.

Brendan Buckley, International Marketing Director at Irish Distillers, commented: "The concept behind Jameson Orange was to create a product which would appeal to a growing audience of flavoured spirits fans, that draws on the quality and integrity of our award-winning triple distilled Irish whiskey.

"Like Jameson Cold Brew and the forthcoming Jameson Lime & Ginger, Jameson Orange’s flavours are inspired by a classic whiskey cocktail, and we’re confident that this focus on taste and quality will appeal to a broad audience of whiskey fans, bartenders, and curious spirit drinkers."

Kevin O’Gorman, Master Distiller at Irish Distillers, adds: "Taste is at the heart of every sip of Jameson produced.

"Triple distilled whiskey like ours involves a carefully crafted process, perfected over hundreds of years. This innovation builds on that craft and we are incredibly proud to share this exceptionally well balanced and intensely zesty creation with new and existing whiskey fans looking to explore and experiment."

Jameson Orange will be available in premise and retail in the UK with a RRP of £23.95 from this month and you will soon find it available from specialist online whisky retailers such as The Whisky Exchange, Amazon and Master of Malt

Jameson Orange Review

Jameson Orange recommended serve: Pour over ice with lemonade and a wedge of orange.

Producer's Tasting Notes:

Nose: Exceptionally well-balanced aromas of zesty peel and juicy orange citrus fruits, with sweet whiskey undertones.

Taste: Delicate, smooth and full mouthfeel with distinctive notes of orange zest as well as spicy, nutty, sweet vanilla.

Finish: Clean finish with a sweet orange aftertaste.

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