Jameson Easy Does It TV Ad Promotes Reponsible Drinking
17th January 2022
Jameson's
celebrity ambassador, comedian Aisling
Bea, has co-written and stars in the
best selling Irish whiskey's latest TV
ad which encourages us to be more
mindful of the amount we are drinking.
After the excesses of the holiday
season Jameson Irish whiskey's latest TV
advert) is a timely reminder to us all to
be mindful of our alcohol intake. The
world’s bestselling and most awarded
Irish whiskey has unveiled a new
responsible drinking advert as part of
its commitment to tackling
overconsumption and alcohol misuse.
"Jameson. Easy Does It" promotes
responsible drinking by encouraging
people toward more mindful, moderate
consumption and reinforces the message
that whether you measure, sip, or skip,
no one should feel awkward for doing so.
Co-written by and starring comedian
Aisling Bea, who brings her Irish wit
and humour to the screen, the advert
showcases a number of typical social
drinking scenarios consumers can find
themselves in when they choose to
moderate or skip a drink. Bringing to
light the perceived societal pressures
that lead to overconsumption, it
inspires drinkers to forget the feeling
of FOMO and embrace moderation,
measurement, or abstinence. Jameson
believes that no one should feel awkward
for choosing whether to drink or not.
Speaking on her involvement, Aisling
comments, "It has always been my belief
that comedy can help shift cultural
taboos and can be used to turn an
unpopular topic into one we can talk
about and effect change. So, I was
delighted when Jameson asked me to write
their responsible drinking advert, not
just because I have grown to love
working with the company and knew they
would let me lean in to comedy for it,
but also because I truly believe that
they, as a drinks company, want to be
part of the evolution of how we drink
and how we savour not just their
product, but also life. The fun part of
the challenge was to take the word
‘responsible’ and make it less ominous
and more about simple mindset changes."
Brendan Buckley, International Marketing
Director at Irish Distillers explains
further, "Jameson is committed to
promoting responsible drinking among
consumers. Our aim is to resonate with
every kind of drinker by talking about a
serious subject in a relatable, and
authentic way, reflecting the attitude
of the brand. We hope our message is
crystal clear - you don’t need to drink
to enjoy yourself. In the wise words of
Aisling Bea…
"Measure it, sip it or even skip it.
Jameson, easy does it!"
Developed with creative agency TBWA
Dublin, directed by Tom Merilion and
produced by Speers Film, the campaign
will launch in Ireland on 16th January
before being rolled out across global
markets later this year on TV, digital
and social.
Just a thought, it would be good if we
had more whisky tumblers and tasting
glasses with the measures marked on the
side of the glass, I have a few
different ones in the cupboard I have
accumulated over the years but it would
be great if the likes of Glencairn
crystal produced a range of tasting
glasses with measures marked on the
glass, until then get yourself a jigger
if you haven't got one if you want to be
mindful of your whisky intake.
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