1st June 2010 |
Isle of Skye 8 Years Old Blended Scotch
Whisky is offering the chance to win a
VIP day at the William Hill Ayr Gold
Cup along with an overnight stay. The
competition will be run through a
special sticker promotion on the
presentation boxes of Isle of Skye 8
Years Old directing consumers to their
brand new website
www.isleofskyewhisky.com.
The new website represents a big step
for the brand as Isle of Skye fans will
be able to buy the 8, 21 and 50 Years
Old bottlings online for the first time.
The new online home is also a hub of
information for all of Isle of Skye’s
activity including official sponsorship
of Scottish Racing and top jumps trainer
Lucinda Russell plus recipes using Isle
of Skye whisky from renowned chef,
Shirley Spear of The Three Chimney’s
restaurant on Skye.
Ideal for whisky lovers and racing
enthusiasts alike, the memorable VIP
event takes place on Saturday 18
September and includes VIP entry to the
race day plus drinks and lunch. Two
pairs of tickets, which include one
night dinner, bed & breakfast at the
Western House Hotel can be won simply by
registering through
www.isleofskyewhisky.com.
The sticker promotion will be available
through Tesco & Co-op stores,
independent retailers, on-trade
wholesalers and cash & carries.
Isle of Skye will also be running table
card and flyer promotions in the
on-trade to win VIP days at the four
other Scottish Racing’s tracks
throughout the season. The special VIP
days at Musselburgh, Kelso, Perth and
Hamilton will also include a Limited
Edition, Hand Numbered, Porcelain
Decanter of 21 Year Old Isle of Skye
Blended Scotch Whisky for the winner.
Iain Weir, Marketing Director for Isle
of Skye’s brand owners Ian Macleod
Distillers, commented: “We are excited
to have an online home for Isle of Skye,
allowing enthusiasts easy access, not
only to buy the product online for the
first time, but also to information such
as tasting notes and details of all of
our great initiatives.
“Our Partnerships come from
collaborating with like-minded companies
with a passion for quality and
excellence. Highlighting these through
the excellent new website will help
raise awareness of the multi-award
winning Isle of Skye range to new and
existing customers.”
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