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Irish
Distillers have announced that they will
be opening the doors of its acclaimed
Irish Whiskey Academy to the general
public.
Irish whiskey enthusiasts or indeed Scotch whisky enthusiasts will be
pleased to hear that Irish Distillers
have announced that they will be opening
the doors of its acclaimed Irish Whiskey
Academy to the general public for the
first time, offering enthusiasts in-depth courses
which will be available from
December this year.
The Irish Whiskey Academy is a new state
of the art training facility located in
County Cork on the grounds of the Old
and New Midleton Distilleries, the
academy was
unveiled to the trade in September 2013,
its aims is to improve understanding about the
quality and provenance of Irish whiskey
by teaching visitors about all aspects
of the production process, the flavour
profile of the different styles
available and the category’s rich and
colourful history.
There will be a range of courses are
available to enthusiasts depending on
the individual’s level of knowledge, with the first ‘Enthusiasts’ course
taking place between 1st – 2nd December
2014.
Irish Whiskey Academy
2 Day Enthusiasts’
Course
The ‘Enthusiasts’ course will be led by
David McCabe, Irish Distillers’
International Whiskey Ambassador and
first Academy Tutor, participants will
have the opportunity to meet some of the
distillery team, learn about brewing,
fermentation, distillation and blending,
watch a live cooperage demonstration and
enjoy a tutored whiskey tasting with one
of the production Masters. As part of
the package, participants will stay in
five star accommodation, visit one of
the area’s finest restaurants and at the
end of the course, they will receive a
personalised bottle of Irish whiskey.
The two-day course can be booked online
at www.irishwhiskeyacademy.com and costs
€1,199.
Irish Whiskey Academy
One Day Discoverer
Course
One-day ‘Discoverer’ courses, for those
who have minimal knowledge about Irish
whiskeys but want to learn more. The
‘Discoverer’ course offers you the
opportunity to spend a full day at the
distillery to gain a deeper
understanding of the craft of Irish
whiskey production. Learn about the
uniqueness of Irish whiskey and develop
an understanding of what sets it apart
from other world whiskeys. The One Day
course which commences at 9.00am and
finishes at approximately 4.30pm.
will be available from February 2015 and
costs €325.
Irish Whiskey Academy
Four Hour Afternoon
Course
The four hour afternoon course begins at
12.00 noon with lunch at the famous
Malthouse Restaurant, after which you
will attend the Irish Whiskey Academy to
learn about the various steps involved
in creating Irish whiskey. This is
coupled with a visit to the working
distillery which ends with a visit to
one of the dark aromatic warehouses to
sample whiskey straight from the cask.
The four hour afternoon courses are
available from November this year and
costs €175.
Courses will be tailored to focus on
specific brands within Irish Distillers’
family of whiskeys, which includes
Jameson, the world’s favourite Irish
whiskey, and the much-acclaimed brands
that comprise Irish Distillers’ Prestige
Collection, including the Single Pot
Still Whiskeys of Midleton such as Green
Spot and Redbreast, and the pinnacle of
the Prestige Collection, Midleton Very
Rare.
The Irish Whiskey Academy is the latest
initiative from Irish Distillers as it
continues its commitment to sustain
growth of the Irish whiskey category
worldwide.
David Byrne, Head of Brand Education &
Visitor Centres at Irish Distillers
Pernod Ricard, said: "After years of
planning, we’re delighted to finally be
welcoming whiskey fans from around the
world to the Irish Whiskey Academy in Midleton, the home of Irish Distillers.
As the first of its kind, the Academy
heralds a new era of knowledge and
understanding of Irish whiskey and we
look forward to welcoming people to
Midleton and helping them to discover
the heritage and unique flavour profile
that Irish whiskeys have to offer."
Bookings for all courses can be made
online at www.irishwhiskeyacademy.com
now.
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