Whisky Focus - Inter Bev Appoint New Global Sales Director and Operations Director

Inter Bev Appoint Global Sales Director and Operations Director

25th October 2023
International Beverage has appointed Veronica Amago as new Global Sales Director and Alan Mitchell as Operations Director.

Internatoional Beverage Global Sales Director Veronica Amago and Operations Director Alan Mitchell

In whisky business news International Beverage, which boasts single malt Scotch whiskies Old Pulteney, Balblair, anCnoc and Speyburn; the blended Scotch Hankey Bannister amongst its portfolio, has appointed two senior leaders, both poised to steer the global spirits producer through an era of ambitious expansion.

Veronica Amago, assuming the role of Global Sales Director, boasts over twenty years of experience in the global spirits industry. A graduate of the University of Essex, she holds a Masters in Positive Leadership and Strategy. Her professional journey began with diverse national and international roles at Dyson, followed by her entry into the spirits world at Beam Suntory International. Here, she worked across Eastern Europe and India, eventually serving as the Commercial Director for Nordic and Eastern Europe. She later transitioned to Whyte & Mackay, where she held positions such as Director for Greater Europe. In this capacity, she was instrumental in driving top-line growth and expanding the company's product portfolio. In 2020, she spearheaded the company's response to the challenges posed by the Covid pandemic, including the establishment and leadership of a central strategy nerve center. Her most recent role as Director for Developing Markets involved exploring previously untapped regions, including Australia, Nigeria, and South Africa.

Alan Mitchell, stepping into the role of Operations Director, commenced his career after graduating from the University of Glasgow at Hiram Walker. His diverse experience includes positions as Distillery Manager and Head of Quality at Allied Distillers, providing him with a comprehensive understanding of distillation. Subsequently, his journey led him to Pernod Ricard Pacific in Australia, and then over a decade with Beam Suntory, where he held pivotal roles such as Vice President Quality and Monozukuri in the USA, as well as Director of Global Lean Transformation in the USA. During this tenure, he guided Casa Sauza Tequila through the agave crisis and initiated a global CO2 and water reduction program. Following stints as Operations Director with DEVRO and Competitive Capabilities International, Alan is enthusiastic about rejoining the spirits industry, bringing his extensive global expertise to International Beverage.

International Beverage’s Managing Director Malcolm Leask commented: "Both Veronica and Alan will further strengthen our management team as we continue to grow our portfolio of brands and businesses. As our two recent acquisitions – Larsen Cognac and Cardrona Distillery – show, we’re continuing to invest and grow in over 85 global markets. It’s equally important to continue to invest in our team; Alan and Veronica both have a truly global skill-set and are exceptionally talented individuals. There’s no doubt we will continue to face challenges but, thanks to the experience leaders like Alan and Veronica bring to the table, I know we’ll be able to continue to move forward with confidence. I look forward to working with, and learning from, them both."

You will find the International Beverage range of whiskies from single malt Scotch whiskies Old Pulteney, Balblair, anCnoc and Speyburn; the blended Scotch Hankey Bannister available f
rom specialist online whisky shops such as The Whisky Exchange and Master of Malt

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