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International
Beverage has appointed Veronica Amago as
new Global Sales Director and Alan
Mitchell as Operations Director.
In whisky business news International
Beverage, which boasts single malt
Scotch whiskies Old Pulteney, Balblair,
anCnoc and Speyburn; the blended Scotch
Hankey Bannister amongst its portfolio,
has appointed two senior leaders, both
poised to steer the global spirits
producer through an era of ambitious
expansion.
Veronica Amago, assuming the role of
Global Sales Director, boasts over
twenty years of experience in the global
spirits industry. A graduate of the
University of Essex, she holds a Masters
in Positive Leadership and Strategy. Her
professional journey began with diverse
national and international roles at
Dyson, followed by her entry into the
spirits world at Beam Suntory
International. Here, she worked across
Eastern Europe and India, eventually
serving as the Commercial Director for
Nordic and Eastern Europe. She later
transitioned to Whyte & Mackay, where
she held positions such as Director for
Greater Europe. In this capacity, she
was instrumental in driving top-line
growth and expanding the company's
product portfolio. In 2020, she
spearheaded the company's response to
the challenges posed by the Covid
pandemic, including the establishment
and leadership of a central strategy
nerve center. Her most recent role as
Director for Developing Markets involved
exploring previously untapped regions,
including Australia, Nigeria, and South
Africa.
Alan Mitchell, stepping into the role of
Operations Director, commenced his
career after graduating from the
University of Glasgow at Hiram Walker.
His diverse experience includes
positions as Distillery Manager and Head
of Quality at Allied Distillers,
providing him with a comprehensive
understanding of distillation.
Subsequently, his journey led him to
Pernod Ricard Pacific in Australia, and
then over a decade with Beam Suntory,
where he held pivotal roles such as Vice
President Quality and Monozukuri in the
USA, as well as Director of Global Lean
Transformation in the USA. During this
tenure, he guided Casa Sauza Tequila
through the agave crisis and initiated a
global CO2 and water reduction program.
Following stints as Operations Director
with DEVRO and Competitive Capabilities
International, Alan is enthusiastic
about rejoining the spirits industry,
bringing his extensive global expertise
to International Beverage.
International Beverage’s Managing
Director Malcolm Leask commented: "Both
Veronica and Alan will further
strengthen our management team as we
continue to grow our portfolio of brands
and businesses. As our two recent
acquisitions – Larsen Cognac and
Cardrona Distillery – show, we’re
continuing to invest and grow in over 85
global markets. It’s equally important
to continue to invest in our team; Alan
and Veronica both have a truly global
skill-set and are exceptionally talented
individuals. There’s no doubt we will
continue to face challenges but, thanks
to the experience leaders like Alan and
Veronica bring to the table, I know
we’ll be able to continue to move
forward with confidence. I look forward
to working with, and learning from, them
both."
You will find the International Beverage range of whiskies from
single malt Scotch whiskies Old
Pulteney, Balblair, anCnoc and Speyburn;
the blended Scotch Hankey Bannister available from specialist online whisky
shops such as
The Whisky Exchange
and
Master of Malt
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