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Imbibe Live,
the UK’s leading drinks industry event,
has unveiled an action-packed
masterclass schedule for this year’s
event.
Imbibe Live, the UK’s leading drinks
industry event, has unveiled an
action-packed masterclass schedule for
this year’s event that you will not want
to miss!
Taking place from 13th-14th September at
Olympia London, Imbibe Live will reunite
the industry with a fantastic line-up of
tutored tastings, insightful panel
sessions and world class cocktail
demonstrations, all curated in
partnership with Imbibe Live’s
ambassadors and leading industry
experts: Laura Willoughby MBE, Anna
Sebastian, Gabe Cook, Jan Kontezki,
Clement Ogbonnaya, Lorraine Copes and
Jaega Wise.
A jam-packed line-up of interactive,
industry-leading content will take place
across three theatres over two whole
days - the ‘Cocktail Lounge’, the
‘Tasting Room’ and ‘Industry Matters’.
This is where the movers and shakers of
the industry will be serving delicious
drinks whilst sharing their knowledge
and expertise, and providing invaluable
insight into the hot topics, business
needs, and trends that are shaping a
post-covid world.
The ‘Cocktail Lounge’ will play host to
a dynamic mixology lab where some of the
UK’s most renowned bartenders will take
to the stage to showcase and share their
skills. The action-packed programme will
include a Champagne Cocktail Showdown,
as well as sessions on spicing up your
rum offering, New World Whisky, Japanese
Shochu cocktails, Agave additions for
your bar and Sustainable Cocktails and
lots more!
Head to the ‘Tasting Room’, where you
will be treated to a series of tutored
tastings. A place where visitors can
refine their palates, discover new and
exciting brands whilst improving their
understanding of a number of key
categories including Craft Beer, modern
British Cider, Wine, Sour Beer and Sake.
On Tuesday 14th September, the Tasting
Room will be taken over by Wine & Spirit
Education Trust (WSET). As WSET’s home
for the day, they will be sharing their
extensive knowledge on a range of wine
and spirits.
Some of the industry’s most influential
leaders will come together to debate and
explore some of the most significant
trends and topics of today on the
‘Industry Matters’ stage. A series of
panels will cover crucial topics such as
sustainability, diversity, inclusion,
wellbeing and recruitment, and will also
include a dedicated line-up of seminars
from The Drink’s Trust.
Don’t miss out on Imbibe Live’s
Ambassadors’ sessions - running across
both days, the topics include:
- Laura Willoughby - ‘How to Make
Your Venue a Great Place for Mindful
Drinkers’
- Anna Sebastian - ‘Why diversity
and inclusion should be essential to
your business’
- Gabe Cook - ‘Modern British
Cider’
- Jan Kontezki – ‘Respectfully
breaking with the old ways of (wine)
service’
- Clement Ogbonnaya - ‘Show you
care - why being a business with a
social conscience is so important in
2021 and beyond’
- Lorraine Copes – ‘How Diverse is
Your Supply Chain – in association
with Be Inclusive Hospitality’
- Jaega Wise – ‘Sour Beer: why
this should be a staple on your
drinks list’
Registration for Imbibe Live is open
now! Visitors are being asked to
register as early as possible to secure
a place as registration will close
before the event takes place and
pre-registration is essential.
Anyone who registers, including those
who cannot attend the live event due to
capacity or travel restrictions, will be
able to connect with exhibitors on 20th
September through Imbibe Live Online,
and access some of the live theatre
content online for up to two weeks
afterwards.
For further information and to register
visit
www.live.imbibe.com .
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