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The House of
Suntory, in collaboration with Lotte
Duty Free, has launched the 2024
Tsukuriwake Series at Singapore Changi
Airport.
The House of Suntory, the founding house
of Japanese whisky, has teamed up with
Changi Airport Group and Lotte Duty Free
Singapore to introduce the Tsukuriwake
Selection 2024 Limited Edition range at
Singapore Changi Airport.
This world-first airport activation
showcases four single malts from the
Yamazaki and Hakushu distilleries, as
well as the inaugural global travel
retail exclusive Yamazaki and Hakushu
Kogei Collection (2024 Japanese Kimono
Edition). Additional offerings include
other House of Suntory craft spirits
such as Roku Gin, Haku Vodka, Toki, and
Chita. The event launched on 16 July in
Changi’s Terminal 1 Departure/Transit
Zone and will run until 25 August.
Pushing the Boundaries of Whisky Making
Following last year’s centennial
celebration of pioneering Japanese
whisky, The House of Suntory continues
to innovate with its 2024 Tsukuriwake
Series. This series features Yamazaki
Golden Promise, Yamazaki Islay Peated
Malt, Hakushu 18 Year Old Peated Malt,
and Yamazaki 18 Year Old Mizunara.
The unique art of Tsukuriwake, meaning
‘artisanship through a diversity of
making,’ is showcased in each
expression, highlighting different
elements of Japanese whisky artistry.
The Tsukuriwake approach transcends mere
diversification of cask maturation,
incorporating elements such as
ingredient selection, peat, and cask
choice. It is driven by the core values
of 'wa' (harmony with Japanese nature),
'monozukuri' (elevated Japanese
craftsmanship), and 'omotenashi' (the
enjoyment of an authentic Japanese
cultural experience).
"We are renowned worldwide for the
innovation and artistry of our prestige
spirits – and this exceptional series
raises the bar once again," noted
Suntory Global Spirits Managing Director
Global Travel Retail Ashish Gandham.
"The 2024 Tsukuriwake Collection is the
perfect showcase for the diversity of
elements that go into the making of
Yamazaki and Hakushu whiskies, which are
sought after globally by discerning
travellers. We are delighted to partner
with Lotte Duty Free Singapore and
Changi Airport Group for the global
travel retail introduction of these four
remarkable expressions, which epitomise
the quality and craftsmanship that
imbues our entire portfolio."
The Four Tsukuriwake 2024 Expressions
Yamazaki Golden Promise (RRSP US$520)
A homage to a bygone era, Yamazaki
Golden Promise is crafted from golden
promise barley, a standout grain
cultivated in Scotland during the 1960s.
Distilled in Japan since 2009 and aged
in American oak casks, this expression
offers a maltier, richer profile of
Yamazaki. Its palate is a journey
through vibrant notes of orange
marmalade, lush custard, and a sweet,
lingering finish, enhancing the depth
and maturity of Yamazaki 12 Year Old.
Yamazaki Islay Peated Malt (RRSP US$520)
Embodied with the distinctive essence of
Islay peat, this malt presents a softer
and sweeter mouthfeel compared to
mainland Scotland’s peat. The meticulous
water and maturation process at Yamazaki
results in a balanced sweetness that
perfectly complements the smoky
undertones. Each sip reveals a
harmonious blend of smooth brown sugar,
hints of bitter orange citrus, and a
warm, smoky finish, adding complexity to
the enduring legacy of Yamazaki.
Yamazaki 18 Year Old Mizunara (RRSP
US$1,800)
Celebrating The House of Suntory’s
mastery of Mizunara oak, this
limited-edition label of Yamazaki 18
Year Old Mizunara delves into the
intricate depths of this complex wood.
Known for its signature spiciness and
incense-like sandalwood and aloe wood
flavors, Mizunara imparts a profoundly
layered profile to the whisky. The long
maturation period unveils subtly spiced
orange notes, culminating in a lingering
finish with delicate hints of clove and
dried coconut.
Hakushu 18 Year Old Peated Malt (RRSP
US$1,400)
An ode to the refined artistry of
Hakushu, this peated malt offers an
elegant smokiness that evokes the
tranquillity of a serene forest. The
extended maturation in Hakushu's
pristine and pure water reveals a
distinct smokiness interwoven with
spicy, peppery notes. As the flavours
deepen, they unveil herbaceous minerals
and ripe apple undertones, creating a
complex yet refreshing quality that
embodies the essence of Hakushu’s
innovative spirit.
Bringing The
HoudPortfolio to Life at Singapore
Changi Airport
Light, airy, and inviting, the Singapore
Changi activation embodies the House of
Suntory’s signature aesthetic. This
multi-sensory pop-up features
experiential merchandising displays,
interactive elements, and various
discovery stations, bringing The House
of Suntory portfolio to life for
travellers.
Highlights include a central display
case showcasing the Chiso kimono pattern
that inspired the 2024 Kogei Collection
(Japanese Kimono Edition). Dedicated
stations explain the essence of
Tsukuriwake, key details of the new
Tsukuriwake 2024 Collection, and the
uniqueness of the Yamazaki and Hakushu
distilleries.
Passengers are invited to explore the
tasting notes from the Kogei Collection
and other key spirits through nosing
elements and sampling opportunities at
the activation’s Tasting Bar. At the Art
of Gifting station, travelers can
receive a selection of upscale gifts
with purchase based on their
spend, including decorated paper gift
bags, branded coasters, and
limited-edition lapel pins.
If you have no travel plans in the near
future you will find the current
House of Suntory domestic whisky range available from specialist online whisky
shops such as
The Whisky Exchange
and
Master of Malt
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