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Highland Park
marks International Viking Day by
opening a new experience store in
Kirkwall, Orkney.
If you are planning a visit Highland
Park distillery on the Orkney Islands
then make a note to drop by their new
Highland Park customer experience store in Kirkwall,
Orkney which they opened today,
Wednesday 8th May, which is
International Viking Day.
International Viking Day is regarded as
the date when the Orkney Islands Viking
ancestors would shed their winter
clothes and prepare their ships for
travel for the year ahead. Taking
inspiration from Orkney’s Norse roots,
Highland Park embarked on an adventure
to open a new shop – a first for the
brand.
Having welcomed over half a million
visitors to Orkney during her 20 year
career with Highland Park distillery and
a recent recipient of the industry’s
prestigious Keepers of the Quaich
accolade, Patricia Retson, was enlisted
to help officially open the store.
Patricia Retson, said: "It was an honour
and a pleasure to open the new Highland
Park store. I hope to see many more
visitors discover Orkney and Highland
Park’s exciting history."
Jason Craig, global brand director,
Highland Park, joined Patricia to mark
the occasion with a reading of a
traditional Viking poem. Jason Craig,
said: "We’re excited to open the doors
to our new shop and share even more of
our world with our visitors. It felt
fitting, on a day believed to be about
embarking on new adventures for our
Nordic ancestors, that we’ve embarked on
ours.
"We could think of no better ambassador
to open our new store than Patricia. She
retired from her role as Senior VP and
Education Host at the Highland Park
Distillery in April, having helped us
create a multi award-winning visitor
experience. Patricia’s commitment to the
industry and passion for our rich
history makes her a true modern day
Viking Soul."
 As well as a retail space offering
merchandise, whisky and a tasting room,
the new experience includes a gallery
featuring works from local creative's.
Orkney based photographer and digital
influencer Kendra Towns is the first to
feature her collection of images
inspired by the light on the islands.
Seven new members of staff have been
employed with an additional four members
joining the team during the summer
season. There will be no plastic bags
used on the premises and a new range of
consumer merchandise is in development
featuring materials crafted from
reusable plastics.
If you wont be lucky enough to visit
Orkney in the near future you will find
the current Highland Park whisky range available from specialist online whisky retailers such as The Whisky Exchange
and
Master of Malt and
The Whisky Shop
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