Whisky Focus - Haig Club Mediterranean Orange

Haig Club Mediterranean Orange


24th March 2021
Diageo launch a new spirit drink aimed at the growing early evening and ‘Aperitivo’ occasion drinker, the Haig Club Mediterranean Orange

David Beckham and the new Haig Club Mediterranean Orange

With Spring and some nicer weather now in the not too distant horizon (I hope), I thought you may be interested in something a little different from Diageo's Haig Club brand, not quite a whisky, but a new spirit drink, Haig Club Mediterranean Orange.

Haig Club Mediterranean Orange has been specifically developed to appeal to the growing early evening and ‘Aperitivo’ occasion and according to the brands research the new spirit drink has gone down well with both whisky drinkers and non whisky drinkers.

The new flavourful spirit drink is bottled at 35% ABV, it has been created in collaboration with Haig Club Brand Partner, David Beckham and will no doubt appeal to novice whisky drinkers as well as connoisseurs seeking a early evening drink.

Haig Club Mediterranean Orange has been crafted to deliver a distinctive blend of fresh and juicy marmalade orange flavours, infused with orange blossom extract and the gentle signature Scotch grain whisky notes of Haig Club Clubman. Presented in the Haig Club signature blue bottle, Haig Club Mediterranean Orange is said to be best enjoyed with 50ml mixed with 150ml Fever Tree lemonade over ice and a slice of orange for a fresh citrus serve.

Violeta Andreeva, Whisky Marketing Director, Diageo said: "The launch of Haig Club Mediterranean Orange is an exciting step forwards for dark spirits. We see this as a huge opportunity to recruit a new generation of drinkers as more and more consumers are choosing flavours and sweeter drinks. The innovation comes in Haig Club’s signature stylish blue bottle and tastes absolutely delicious mixed with lemonade for those Aperitivo moments but it also tastes wonderful neat."

David Beckham, Haig Club Brand Partner said: "Myself and the Haig Club team are continually looking at ways to engage and adopt new consumers to the brand. Developing Haig Club Mediterranean Orange has been in the works for some time now and I’ve enjoyed helping select the final liquid. The orange perfectly complements the signature Scotch notes of Haig Club and it’s a great long drink for Summer."

Haig Club Mediterranean Orange will be available from Waitrose,  Asda, Morrisons and Tesco from April and of course you will also find the current Haig Club single grain whisky range available from specialist online whisky retailers  such as The Whisky Exchange and Master of Malt
 

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