Whisky Focus - Haig Club Clubman Gets New Look For The Festive Season

Haig Club Clubman Gets New Look For The Festive Season

11th November 2020
Haig Club give their Clubman single grain whisky a new look for Christmas 2020.

Haig Club Clubman Christmas 2020 limited edition look.With Christmas fast approaching, Haig Club, Diageo’s Single Grain Scotch Whisky, which they created in partnership with David Beckham, has launched a new limited-edition Haig Club Clubman bottle design.

A brand first, the new bottle brings a festive twist to the Haig Club Clubman’s unique and striking square bottle design, with abstract Christmas bauble imagery. Featuring the same iconic Haig Club Clubman liquid, the limited-edition bottle design aims to tap into the festive gifting moment.

Ellie Deans, Haig Club Brand Manager at Diageo, said: "Each year, Christmas represents endless opportunities for retailers to create excitement and drive sales and with this year’s Christmas set to be noticeably different, the power of a gift has never been so important as people look to connect with friends and family at a distance.

"Since launching five years ago, Haig Club has helped to define a new era in whisky and attract a new demographic of whisky drinkers to the category. With its smooth, light flavour and striking new bottle design, the limited-edition Haig Club Clubman makes an excellent addition to shelves this Christmas."

The new look Limited-Edition Haig Club Clubman bottle will be available Glenmorangie A Tale Of Cake is bottled at 46% ABV and has a RRP of £75, you will find it available until Christmas from Tesco, Sainsbury’s, Asda, Waitrose, Co-op and other major UK supermarkets with a RRP of £25, you will also find it available from specialist online whisky retailers such as The Whisky Exchange, The Whisky Shop and Master of Malt

Haig Club Clubman Review

William Morrison's Tasting Notes:

Nose: A gentle Kentucky Bourbon character with a lovely balance of mild coconut sweetness and creamy vanilla toffee.

Taste:  The delivery brings the sweet coconut and vanilla toffee from the nose all between layers of lovely mild fizzy oak spices. Just a touch of honey and orange citrus in the background

Finish: A longish length finish. The vanilla sweetness and oak spice slowly fade leaving a touch of citrusy orange and a little pepper. Mildly drying.

Comment: Single grain whisky really is the sleeping gentle giant of Scotch whisky and it is good to see Diageo trying to awaken this giant.

The Clubman really is an ultra smooth and very easy to drink whisky full of the subtle single grain character you would expect.

Perfect for anyone new to whisky and at the same time a great dramming whisky for us old hands and sensibly priced at £25 a bottle and I am sure we will see it on offer at this time of year.

Clubman has just the slightest hint of young spirit but that can be overlooked at this price, I suspect this easy drinking single grain will be popular.

SMW Single Grain Whisky Score 88/100

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