Whisky Focus - Grant’s Whisky Conducts a Classic Night Out at The Royal Albert Hall

As part of its on-going partnership with Classic FM, Grant’s – the UK’s number three blended whisky – sponsored Classic FM Live at the Royal Albert Hall on Monday 15th March for the second successive year. Grant’s integrated campaign with Classic FM comprised advertising, PR, CRM and sampling activity allowing the brand to reach some 10 million people.

Harriet Knight, Brand Manager for Grant’s, said: “Grant’s remains a firm favourite with consumers and is a must-stock whisky in both the on and off trade. Grant’s partnership with Classic FM and as a sponsor of the fantastic Classic FM Live event has given us a great platform to engage directly with a huge proportion of our target audience.”
 

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