|
Gordon &
MacPhail streamline their whisky
portfolio down from fourteen whisky
ranges to five which will all launch
with a new look.
It appears that 122 year old family
owned and run, Elgin based Scotch whisky
specialists, Gordon & MacPhail have been
very busy behind the scenes overhauling
their portfolio of whiskies.
The company has announced a relaunch of
its portfolio of single malt Scotch
whiskies, they have streamlined their
existing portfolio of fourteen whisky
ranges down into just five distinct
ranges which will be: ‘Discovery’,
‘Distillery Labels’, ‘Connoisseurs
Choice’, ‘Private Collection’, and
‘Generations’ all of which will relaunch
with a distinctive new look.
 The Gordon & MacPhail Connoisseurs
Choice range which celebrates its 50th
anniversary this year will be the first range
to relaunch with the new look, which can
be seen in the image above. It is great
to see the detail which Gordon &
MacPhail provide on the new Connoisseurs
Choice label, including distillation
date, bottling date, type of cask,
number of casks, number of bottles, ABV,
colouring, filtration as well as a short
non-pretentious, descriptive tasting
note, which I am sure you will all agree
goes a long way to help guide you when
selecting your next whisky purchase. If
only all whisky bottlers were this
transparent about what we should expect
to find in a bottle.
Stephen Rankin is Director of Prestige
and a fourth generation member of the
Urquhart family, owners of Gordon &
MacPhail commented: "Gordon & MacPhail
has a 122-year history of forging strong
and lasting relationships with
distillers across Scotland and our loyal
consumers. With four generations of
experience in the whisky industry, we
have continually evolved, innovated, and
grown.
"As we begin a new chapter, we are
streamlining our portfolio to make it
more accessible for our consumers,
placing their desire for products with
heritage, authenticity, and provenance
at the heart of each range. We want to
take malt whisky lovers on a journey
that will help them explore beyond their
usual whisky choices.
"Each whisky tells a story, not only
about the distillery of origin and the
casks maturing the spirit, but also
about the time and patience devoted to
nurturing each whisky to the pinnacle of
its maturation potential. Many of the
whiskies in our ranges have been tended
by multiple generations of my family."
The newly refreshed ‘Connoisseurs
Choice’ was first pioneered in 1968 by
George Urquhart, second generation of
the family, at a time when very few
whiskies were bottled as single malts.
Stephen continued: "When my grandfather
launched ‘Connoisseurs Choice’, he was
considered eccentric for taking such an
innovative approach. This range provided
an opportunity for whisky lovers to
explore whiskies that had never
previously been bottled as single malts.
As a result, he is heralded as one of
the pioneers of the single malt
category.
"Our ‘Connoisseurs Choice’ range remains
true to my grandfather’s vision and
philosophy while placing a greater
emphasis on small batch, single and
multiple casks, bottled as vintages. We
hope consumers will look forward to each
limited release."
The brand-new ‘Discovery’ range will
follow in late spring; ‘Distillery
Labels’ will launch in the summer, and
new look ‘Private Collection’ range will
be released in the autumn; the next
‘Generations’ unveiling is still to be
revealed.
You will find the current Gordon & MacPhail portfolio of whisky as
well as the new ranges as they are
rolled out available
from specialist online whisky retailers such as The Whisky Exchange
and
Master of
Malt
|
