Whisky Focus - Glenmorangie Photography Stage Of Cask Masters Programme

Glenmorangie Photography Stage Of Cask Masters Programme


23rd January 2014
Glenmorangie launches photography stage of the Cask Masters programme were renowned photographer will create iconic launch photography inspired by images submitted by Glenmorangie whisky fans.

Glenmorangie have now launched the fourth and penultimate stage of their online Glenmorangie Cask Masters whisky creation programme which gives whisky fans the chance to design their own whisky and win some incredible prizes at each stage of the programme.

The story so far from the first three stages of the programme is - whisky fans selected a whisky which was extra matured in Manzanilla casks, they then chose the name Glenmorangie Taghta for the new whisky and in stage three they picked a design for for the bottle and packaging.

Now in stage four, you will have the chance to influence the photography. Glenmorangie are now asking whisky fans to help them create the composition of their final promotional photo. Each element will represent part of the journey they've taken with Taghta.

To perhaps give you a bit of an insight into what Glenmorangie will be looking for see the promotional photo of Glenmorangie's recently released Companta which was photographed by world-renowned photographer Kevin Mackintosh, Kevin will be creating images inspired by the pictures which are submitted.

From this week, you can upload photographs to three online moodboards accessed at www.glenmorangie.com/caskmasters each with a different theme:
  • Chosen by Many
     
  • From Spain to Scotland
     
  • Pioneering Innovation

These three themes relate to the innovative crowd-managed nature of the Cask Masters programme and also to the whisky itself, Taghta, which has been extra matured in Manzanilla sherry butts.

World-renowned photographer Kevin Mackintosh will then create three stunning public-inspired images which will be put to an online vote. The result will be used in promotional shots for the new whisky and form the centrepiece of the worldwide marketing campaign.

You can submit images until 2nd February. The photographer Kevin Mackintosh then has until 19th February to produce three “beauty shots” which will be put to an online vote, ending on 9 March.

The chosen winner of the photography stage will receive a framed limited edition print and they'll have the opportunity to explore their own creativity with a professional Nikon D7100 DSLR digital camera.

Photography is the penultimate stage in Glenmorangie’s world first Cask Masters whisky creation programme which aims to get members of the public involved in helping to shape all elements of a new single malt whisky.

Cask Masters is the brainchild of Glenmorangie’s Dr Bill Lumsden, Director of Distilling & Whisky Creation, who is accompanied on each step of the five step process by an expert in each field.

Kevin Mackintosh said: "I’m really looking forward to what the Glenmorangie fans across the globe come up with. I usually travel the world seeking inspiration for my photographic compositions but in this case the world is coming to me."

This is the fourth and penultimate stage in the programme, with the final stage being the selection of the worldwide launch venue. Whisky fans can expect the new Limited Edition Glenmorangie Taghta whisky to be ready for release in the autumn of 2014.
 

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