Whisky Focus - Glenmorangie Old Fashioned Week

Glenmorangie launch Old Fashioned Week ahead of this years open at Royal Troon.

Now in their fifth year of sponsoring the British Open, Glenmorangie, which is now firmly established as the Spirit of the British Open Golf Championship, is launching its very first "Old Fashioned Week" on 13th June, ahead of this year’s British Open at Royal Troon on 10th - 17th July.

In previous years of sponsoring the British Open they have focused on the Glenmorangie Original 10 year old single malt, this year the spotlight will be on Glenmorangie’s Extra Matured Range to celebrate the "Greatest Finishes" campaign - inviting consumers to vote for their favourite Greatest Finish in the history of the Open and, of course, some of the world’s greatest finishes in whisky.

In the pursuit of the perfect whisky cocktail, Glenmorangie has partnered with drinks expert and writer Laura Foster, to travel up and down the UK filming renowned bartenders creating their perfect ‘Greatest Finishes’ serve. Each bar will then list their chosen cocktail for the inaugural Old Fashioned Week from 13th – 19th June*.

Laura’s cocktail video diary will feature some of the UK’s most acclaimed bartenders exhibiting their Old Fashioned inspired serves, made from Glenmorangie’s Quinta Ruban, La Santa or Nectar D’Or.

Laura comments "It was so inspiring to see the numerous different ways that the bartenders had approached creating their whisky cocktails. From the gorgeous simplicity displayed at Happiness Forgets, through to the complexity demonstrated at Boisdale Canary Wharf, there was real creativity and variation across the board. It just goes to show the diversity of whisky, and in this case the Glenmorangie Extra Matured Range, and the way it can be enjoyed."

Old Fashioned Week launches on Monday 13th June at www.Glenmorangie.com and will take place over seven days. Each day will see short films from Laura’s video diary of Glenmorangie’s partner bars creating their own special serve using the Extra Matured Range, some of which have been inspired from the bartenders' experience on the golf course themselves.

Visit www.Glenmorangie.com for more details and to see a full list of participating bars across the UK.

You can find the full current Glenmorangie whisky range available from specialist Whisky retailers such as The Whisky Exchange
 

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