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The Glenmorangie Company which is known
for its Glenmorangie and Ardbeg whisky
brands strengthens its executive team as
it looks to the future.
In whisky business news two senior promotions at one of
Scotland’s most prestigious Scotch malt
whisky companies have been announced.
To accelerate the growth of the
Company’s iconic Glenmorangie and Ardbeg
brands, Caspar MacRae has taken on an
evolved and expanded role as the
Director of Marketing and Business
Development. In his new role, Caspar
will oversee the commercially focused
department with end-to-end
responsibility for stewarding The
Glenmorangie Company’s brands as well as
driving key markets and sales.
Ellie Goss takes up a newly created role
on the Executive team, as Director of
Corporate Affairs and Hospitality.
Ellie, who joined the Company in 2014 as
Head of Communications, will be
responsible for ensuring that the Ardbeg
and Glenmorangie Distilleries continue
to be recognised as industry-leading
visitor attractions, drawing thousands
of tourists to their Highland and island
homes.
Ellie will also oversee the Moët
Hennessy-Louis Vuitton (LVMH) owned
Company’s pioneering CSR initiatives.
She will take the lead on internal
communications, as well as maintaining
the Company’s reputation in Scotland and
continuing her role as chair of the
Scotch Whisky Association’s
Communication working group.
Both new roles started with effect from
1 January 2021.
Thomas Moradpour, President and CEO at
The Glenmorangie Company, said: "I am
delighted to be starting 2021 by
announcing these important changes to
our Executive team.
"Caspar and Ellie contribute a wealth of
knowledge and experience, having both
worked within our brands and business
for a period already. They have
demonstrated their agility in meeting
our changing business needs, and I have
full confidence that they will continue
to add great value as we drive our
business forward and look to enter a new
phase of growth."
You will find the current Glenmorangie and Ardbeg
whisky ranges available from specialist
online whisky retailers such as
The Whisky Exchange,
The Whisky Shop and
Master of Malt
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