Whisky Focus - Glenmorangie Celebrates 100,000 Case Milestone In US

Glenmorangie Celebrates 100,000 Case Milestone In US


18th October 2013
Glenmorangie celebrates 100,000 case milestone In U.S., reaffirming its status as one of Single Malt Scotch Whisky's leaders.

Glenmorangie have announced that its U.S. sales have exceeded the 100,000 case barrier on a 52 weeks basis. Scotland's favourite Single Malt Scotch Whisky has gained popularity over the past few years and still holds the title of fastest growing Single Malt Scotch Whisky in America for the fourth consecutive year. The brand has grown from 37,000 cases in 2009 to 92,000 cases in 2012 and has now exceeded an overwhelming 100,000 cases in 2013 - highlighting the unparalleled pursuit of excellence Glenmorangie embodies.

Ever since its establishment in 1843, Glenmorangie eagerly aspired to enter the U.S. market, the pinnacle of premiere spirit consumption. 1880 saw the realisation of this vision with the first export to San Francisco, marking the beginning of an unyielding journey towards international expansion. Glenmorangie's relentless dedication to innovation spans over 170 years and is currently led by our three-time Malt Advocate Industry Leader of the Year, Whisky distiller Dr. Bill Lumsden.

The Glenmorangie Company prides itself on maintaining the tallest stills in Scotland and a revolutionary expertise in cask management: pioneering use of American oak ex-bourbon barrels in the early 1940s, first commercial release of an extra matured Single Malt with Glenmorangie 1963, and the 1991 introduction of "designer casks" - hand-selected from the finest slow-grown American white oak from the Ozark Mountains in Missouri.

The Glenmorangie brand, like its whisky, is only increasing in quality over time. In 2010, the launch of the "Unnecessarily Well Made" campaign steered the company towards even greater heights: pledging to always uphold the extra, unseen lengths it takes to create premium whisky and simultaneously exceed customer expectations.

In 2012, the brand won the IWSC Distiller of the Year award and was recently named a Hot Prospect brand for the second consecutive year. Glenmorangie also became the 'Spirit of the Open' Championship in 2013 after beginning its three year partnership with the R&A as the Official Whisky in 2012.

Jim Clerkin, Moet Hennessy USA President and CEO, said, "This great accomplishment is a testament not only to the premium quality of our single malt, but to the strength of the fundamental partnerships between brand, distributor and retailer."

Maxime Balay, Glenmorangie Brand Director, added, "I raise a glass to our team and partners; to their uncompromising, almost obsessive quest for perfection that has made Glenmorangie so successful in the U.S. in recent years. However, our long term ambitions remain unchanged, and as excited as we are about this 100,000 case milestone, we are eagerly looking towards a future of continued success and growth."
 

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