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Glenmorangie
celebrates 100,000 case milestone In
U.S., reaffirming its status as one of
Single Malt Scotch Whisky's leaders.
Glenmorangie have announced that its
U.S. sales have exceeded the 100,000
case barrier on a 52 weeks basis.
Scotland's favourite Single Malt Scotch
Whisky has gained popularity over the
past few years and still holds the title
of fastest growing Single Malt Scotch
Whisky in America for the fourth
consecutive year. The brand has grown
from 37,000 cases in 2009 to 92,000
cases in 2012 and has now exceeded an
overwhelming 100,000 cases in 2013 -
highlighting the unparalleled pursuit of
excellence Glenmorangie embodies.
Ever since its establishment in 1843,
Glenmorangie eagerly aspired to enter
the U.S. market, the pinnacle of
premiere spirit consumption. 1880 saw
the realisation of this vision with the
first export to San Francisco, marking
the beginning of an unyielding journey
towards international expansion.
Glenmorangie's relentless dedication to
innovation spans over 170 years and is
currently led by our three-time Malt
Advocate Industry Leader of the Year,
Whisky distiller Dr. Bill Lumsden.
The Glenmorangie Company prides itself
on maintaining the tallest stills in
Scotland and a revolutionary expertise
in cask management: pioneering use of
American oak ex-bourbon barrels in the
early 1940s, first commercial release of
an extra matured Single Malt with
Glenmorangie 1963, and the 1991
introduction of "designer casks" -
hand-selected from the finest slow-grown
American white oak from the Ozark
Mountains in Missouri.
The Glenmorangie brand, like its whisky,
is only increasing in quality over time.
In 2010, the launch of the
"Unnecessarily Well Made" campaign
steered the company towards even greater
heights: pledging to always uphold the
extra, unseen lengths it takes to create
premium whisky and simultaneously exceed
customer expectations.
In 2012, the brand won the IWSC
Distiller of the Year award and was
recently named a Hot Prospect brand for
the second consecutive year.
Glenmorangie also became the 'Spirit of
the Open' Championship in 2013 after
beginning its three year partnership
with the R&A as the Official Whisky in
2012.
Jim Clerkin, Moet Hennessy USA President
and CEO, said, "This great
accomplishment is a testament not only
to the premium quality of our single
malt, but to the strength of the
fundamental partnerships between brand,
distributor and retailer."
Maxime Balay, Glenmorangie Brand
Director, added, "I raise a glass to our
team and partners; to their
uncompromising, almost obsessive quest
for perfection that has made
Glenmorangie so successful in the U.S.
in recent years. However, our long term
ambitions remain unchanged, and as
excited as we are about this 100,000
case milestone, we are eagerly looking
towards a future of continued success
and growth."
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