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City Social
in London unveils one-of-a-kind literary
artwork, designed to challenge
consumers’ relationship with time.
Created by conceptual artist, Jonathon
Keats and Glengoyne Whisky - the piece
will reveal the words of renowned poet,
Cat Hepburn, over the next fifty years.
Michelin-starred restaurant City
Social in London has unveiled a
one-of-a-kind literary artwork by
conceptual artist Jonathon Keats which
will reveal itself over the next 50
years.
Commissioned by Glengoyne, Scotland’s
slowest distilled single malt whisky,
the one-of-a-kind piece has been created
to slowly reveal the words of a new poem
by renowned poet, Cat Hepburn, all
around the concept of time.
Inspired by Glengoyne’s ‘unhurried’
approach to whisky making, the art has
been created using an innovative
printing technique with ink that will
fade based on its exposure to
ultraviolet light.
Designed to challenge consumers’
relationships with time and appreciation
of craft, the artwork will be hung in
Jason Atherton’s Michelin-starred
restaurant and will reveal itself over
the next 50 years.
Barbara Turing, Brand Manager for
Glengoyne Highland Single Malt, said:
"Glengoyne is Scotland’s slowest
distilled Single Malt, so we have always
valued the role time can play in
creating something truly special.
"This unique piece of ‘unhurried’
literary art won’t be immediately
available for people to view. Instead,
it will appear over time, when it’s
ready."
Renowned conceptual artist and
experimental philosopher, Jonathon
Keats, who turned the poem into a
literary art piece, is well known for
his ground-breaking projects around the
subject of time. In 2018, he created a
camera with a 1,000-year exposure to
document climate change around Lake
Tahoe.
Keats, said: "Initiatives that take
place over a long time, based on gradual
change, have the potential to reconnect
us with nature and our own humanity.
This project is an attempt to
recalibrate society by providing a new
platform for slow culture."
Cat Hepburn, award-winning poet, spoken
word artist and educator, says: "I
really loved the opportunity to reflect
on the unhurried theme and explore what
that means to me. The idea of my wee
poem slowly coming to life in the years
to come is such a thrill. Just like the
whisky, it's taking its time, and it
will be all the more special for it."
 Cat’s poem is part of a global
exhibition, with poets from around the
world also having their words frozen in
time , including Jeda Pearl (Scotland),
Courtney Peppernell (Australia), Alison
Malee (America) and Martin Reints
(Holland).
The five poems will be exhibited at top
whisky bars in Europe, Australia and the
USA, including The Brandy Library in New
York, The Ubiquitous Chip in Glasgow,
J.D. Williams in Amsterdam, as well as
Cat’s poem in Michelin-starred
restaurant City Social in London.
If you fancy a dram of Scotland's
slowest distilled single malt you will find
the Glengoyne whisky range available from specialist online whisky
retailers such as
The Whisky Exchange,
Amazon
and
Master of Malt
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