|
Look out for
the 'Glenfiddich Perpetual Collection
In-Person Experience' at airports from
this month.
To celebrate the launch of its new
Perpetual Collection exclusive to Global
Travel Retail, Glenfiddich, the World’s
Most Awarded Single Malt Scotch Whisky,
is launching its first in-person
experience at major airports around the
world.
The Perpetual Collection is a range of
four whiskies in perpetual motion,
within Vats that have never been
emptied. Using Glenfiddich’s pioneering
Solera Vat process, each successive Vat
fill is like a new generation of whisky
building on the past, ever increasing in
character, dimension and complexity,
giving consumers a unique experience
with every sip. A whisky that never sits
still.
Global travellers are invited to step
inside Glenfiddich’s Perpetual
Collection immersive pop-up and dive
into an enriching experience. A chance
to stop, relax and explore the
four-piece collection, elevating their
knowledge of the whiskies and enjoying a
moment of pause away from the airports’
hustle and bustle.
As each guest enters and travels through
the space, their movement is captured by
motion-sensors and projected in waves of
colour onto a digital screen. In this
way, they participate in a unique piece
of constantly evolving generative art,
mimicking the pioneering Solera Vat
process by which the whisky is made.
Guided by a Brand Ambassador at the
tasting bar, curious travellers can then
uncover the four expressions in a
tasting ritual. Here they can be matched
with their favourite expression,
providing a truly personalised memento
from their travels. For those looking
for the perfect gift, the personalised
gifting service allows the consumer to
record or write a memorable message
which is added to their chosen bottle
via a QR code.
Designed with travellers in mind, each
expression takes imbibers on a different
journey with its unique flavour pattern:
- Glenfiddich Perpetual Collection
VAT 01 Smooth & Mellow
VAT 01 has been bottled at 40% ABV
and is described as an exceptionally
elegant single malt, suited to every
palate. Ever in motion thanks to
continuous marrying in our Solera
VAT 1, this expression uniquely
layers sweet and spicy notes for a
soft and mellow taste with added
depth due to its maturation in
bourbon & red wine casks. A balanced
and refreshingly smooth Glenfiddich.
- Glenfiddich Perpetual Collection
VAT 02 Rich & Dark
VAT 02 has been bottled at 43% ABV,
it is described as mellow yet
complex. Double matured in oak and
Spanish sherry casks and dynamically
married in our Solera VAT 2, this
rich single malt develops through
continuous motion to deliver a
deliciously smooth taste that
intrigues. A bold and silky
Glenfiddich.
- Glenfiddich Perpetual Collection
VAT 03 15 Year Old
VAT 03 has been bottled at 50.2% ABV
and is non-chill filtered. Elevated
over 15 years of maturation in
European oak sherry and ex-bourbon
casks, VAT 03 is said to distinctly
embody the Glenfiddich pioneering
spirit. This silky-smooth
full-bodied whisky harmoniously
combines warm notes of spice with
hints of nutty marzipan and dark
sherry oak. A satisfyingly rich and
sweet Glenfiddich for connoisseurs.
- Glenfiddich Perpetual Collection
VAT 04 18 Year Old
VAT 04 has been bottled at 47.8% ABV
and is non-chill filtered. Described
as warming and refined. Patiently
aged in Oloroso sherry and bourbon
casks for 18 years, this is
Glenfiddich's most distinguished
Solera whisky, married and
continuously transformed in Solera
VAT 4 to deliver a deep, rich aroma
of robust oak, ripe orchard fruit
and baked apple. A luxuriously
fruity and exceptionally rewarding
Glenfiddich.
Lindsay Hitzeroth, Head of Customer
Marketing Global Travel Retail at
William Grant & Sons, comments: “The
time spent at the airport is that
exciting moment where the adventure
starts; and so we wanted to give those
flying something special to enhance
their experience and remind them of
their travels. The Perpetual Collection
offers travellers a unique moment of
enjoyment to capture their life that
never stands still.”
The Glenfiddich pop-up experiences will
be live at Amsterdam’s Schiphol Airport
(1st – 31st October), Singapore’s Changi
Airport (27th September to 31st October)
and Miami’s International Airport (8th
December – 5th January), to name a few.
If you have no travel plans you can
still find the current Glenfiddich
domestic whisky range available from
specialist online whisky retailers such
as
The Whisky Exchange,
The Whisky Shop,
Hard To Find Whisky
and
Master of
Malt
|
