Whisky Focus - New Packaging For Glenfiddich 12 15 and 18 Year Old Unveiled

Glenfiddich New Packaging Unveiled


8th September 2009
For those of you interested in whisky packaging and labels, independent, family-owned distiller, William Grant & Sons Ltd. today unveiled a series of new packaging designs for its iconic Glenfiddich 12, 15 and 18 Year Old Single Malt Scotch Whiskies. This is the press release I received from Glenfiddich:

As the world’s leading and most awarded single malt, the new detail demonstrates that it’s not just the Glenfiddich liquid that reaches unrivalled levels of perfection; the packaging also reflects the high standard of the whisky and is similarly rich with authenticity and heritage.

The Glenfiddich 12 Year Old
As the pioneer of the prestigious single malt Scotch whisky category, the Glenfiddich 12 Year Old has been transformed to improve stand out on shelf and better communicate its most distinguished status.

From the foil gold borders and gold foiling on the uniquely shaped triangular tube, to the filigree detail on the labels, the Glenfiddich 12 Year Old feels more crafted and authentic than ever before.

Aged for 12 years in American and Spanish oak casks, this award winning whisky delivers complex rounded flavours with elegant notes of fresh pear and subtle oak. A reassuringly consistent dram, the Glenfiddich 12 Year Old is enjoyed by whisky lovers in over 180 countries worldwide.

The Glenfiddich 15 Year Old
The Glenfiddich 15 Year Old, made using a process unique amongst Scotch whisky distillers - inspired by sherry makers in Spain, is the most pioneering of the signature variants. Having matured in three types of oak cask; sherry, bourbon and new oak, the whisky is left to marry in a handcrafted Solera Vat until its distinctive notes of rich fruit, spice and honey are realised.

This unique story strongly comes through on the more intricate labels, highlighting it as the most pioneering of the range. The detailed foil gold borders on the triangular tube and delicate line drawings of the three oak casks behind the copy, clearly helps to distinguish the Glenfiddich 15 Year Old from the 12 Year Old.

The Glenfiddich 18 Year Old
The Glenfiddich 18 Year Old is a fine testament to the art of the distillery’s craftsmen. Married in small batches the story of the 18 year old whisky comes through on the intricate labels creating an even greater differentiation with other Glenfiddich malts. The Glenfiddich 18 Year Old is bottled and boxed in a more premium manner than the younger malts displaying beautiful gold borders and intricate filigree designs.

Glenfiddich’s Global Brand Director, Michael Benson commented: “Each and every one of our whiskies is attended to by the most experienced and talented of craftsmen, so it’s only right that the packaging reflects this level of dedication and integrity.

“Packaging is vital in telling our story that is based on using time honoured techniques and innovation in whisky.”

Glenfiddich’s 12, 15 and 18 Year Old variants have been refined for launch in time for the festive season, reaffirming Glenfiddich’s position as the Christmas malt.

The new packaging designs will roll out globally from October 2009.
 

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