Whisky Focus - Glenfiddich Sponsor Harrys Mountain Heroes

ITN Productions has produced Glenfiddich's first ever television sponsorship idents for the upcoming documentary Harry’s Mountain Heroes, which airs on 27th August at 9pm on ITV1.

The broadcast sponsorship will see idents themed around pioneering spirit and success in the face of adversity and feature a stellar line-up of inspirational figures from the worlds of sport, exploration and innovation. Among those featured are the legendary explorer Sir Ranulph Fiennes OBE, Paralympic icon Dame Tanni Grey-Thompson, inventor Trevor Baylis and Craig Preece, a wounded soldier who recently took part in the Trois Etapes Cycling Challenge.

Harry’s Mountain Heroes is a 90-minute ITV1 documentary about an epic attempt to summit Mount Everest, which was undertaken by a team of five wounded servicemen in May this year. The expedition was organised by UK charity Walking With The Wounded and sponsored by their partner Glenfiddich.

Walking With The Wounded raises funds to reskill and retrain injured servicemen and women and support them on their return to civilian life. By staging inspirational expeditions which demonstrate the fortitude and determination of those taking part, the charity also aims to inspire others who face disability and daily challenges.

The ITV programme follows the Walking With The Wounded team on their challenging journey from the expedition launch and training with Prince Harry to the infamous Khumbu icefall.

Having faced night climbs in near arctic temperatures and escaped deadly avalanches, the team’s spirits received a much-needed lift at Everest Base Camp when four Glenfiddich competition winners joined them for the World’s Highest Whisky Tasting, which was broadcast live via the internet from a specially created Glenfiddich yurt.

Glenfiddich has supported their sponsorship of the Walking With The Wounded Everest 2012 expedition with a £2 million pound above and below-the-line campaign, in order to raise awareness of the brand’s partnership with the charity and encourage consumers to donate.

Edward Parker, Co-Founder of Walking With The Wounded, commented: "The support we have received from Glenfiddich helped to enable our intrepid team to launch an assault on one of the world's most imposing natural challenges. Tackling Mount Everest proves that, with the right support and guidance, our wounded can achieve some truly inspirational feats."

Annabelle Clarke, Senior Brand Manager for Glenfiddich, commented: “We were delighted to sponsor the Walking With The Wounded Everest 2012 Expedition. The unbelievable courage and determination shown by these courageous young men in the face of particularly treacherous conditions on Everest is truly inspirational. As a malt whisky brand which stands for pioneering spirit, we are immensely proud of our ongoing partnership with a charity whose work and ethos are a true embodiment of our own brand values.”

Derek Dyson, Executive Producer at ITN Productions, commented: "The creative was to get subjects to film that have overcome adversity to do something truly special, whether this was someone like Sir Ranulph Fiennes, who's considered the world's greatest living explorer, or Trevor Baylis whose inventions have changed so many lives in Africa. We feel that this group of special people complemented the content of the show while perfectly reflecting Glenfiddich brand values."
 

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