Glenfiddich
announce the launch of a limited-edition
Glenfiddich Grand Cru collaboration with
Australian fashion designer Jordan Dalah
into the travel retail market
exclusively at Sydney International
Airport.
Glenfiddich has announced the launch of
a limited-edition Glenfiddich Grand Cru
collaboration with Australian fashion
designer Jordan Dalah into the travel
retail market exclusively at the
Heinemann Tax & Duty Free shops in
Sydney International Airport. The
collaboration’s travel retail debut
follows an Australia domestic launch in
February to celebrate the new year.
Launching into the travel retail market
in April, Glenfiddich is partnering with
Heinemann Australia, to offer the Jordan
Dalah collaboration box set exclusively
for travellers at Sydney Airport.
Glenfiddich Grand Cru first teamed up
with Australian fashion designer Jordan
Dalah in April 2021 to celebrate his
successful debut at Australia Fashion
Week. Dalah is a force in fashion, known
for his exaggerated shapes and strong
silhouettes. His unique designs have
been featured in international titles
such as Vogue and Highsnobiety, and worn
by names such as critically acclaimed
singer songwriter Solange Knowles and
Academy Award-nominated actress Saoirse
Ronan.
For this limited-edition box set, Dalah
was appointed creative director for the
brand and has reimagined Glenfiddich
through his iconic, international style.
He pays tribute to Grand Cru’s moments
of celebration with a campaign shot by
world-renowned photographer Pierre
Toussaint.
 Dalah’s box set houses Glenfiddich Grand
Cru in a luxurious soft-touch embossed
shell that reflects the avant-garde
quilting often found in Dalah’s
signature outfits. The graphic is an
irregular, bold harlequin pattern taken
through to the bottle and is Dalah’s
reinterpretation of Grand Cru's iconic
gold sparkle featured on the original
packaging. The clothing label taken from
Jordan’s garments cleverly replaces a
handle used to open the box.
The Grand Cru expression brings a new
and radical edge to a whisky praised for
its art of experimentation, redefining
moments of celebration and creating a
new and extraordinary drinking
experience. The new expression is an
exclusive whisky that has been matured
for 23 years and elegantly finished in
rare French cuvée oak. It features notes
of sandalwood, brioche and pear sorbet.
For travellers, it will be a first come,
first served for the 23 bottles
allocated to Heinemann Tax & Duty Free
in Sydney International Airport, where
it will be displayed in its own
promotional space throughout April and
into May (or while stocks last) and
available for purchase at the Departure
store. The limited-edition Grand Cru’s
recommended retail price (RRP) in
duty-free is A$2,099. (Note: The
activation will continue during May
featuring the standard version of the
Grand Cru bottle if the limited edition
sells out.)
To commemorate the limited-edition
release’s exclusive launch, Heinemann
Australia will donate 10% of the
proceeds to Australian charity Look Good
Feel Better, a free national community
service run by the Cancer Patients
Foundation. Look Good Feel Better is
dedicated to teaching cancer patients
how to manage the appearance-related
side-effects caused by treatment for any
type of cancer, helping them face their
diagnosis with confidence.
David Wilson, Managing Director, Global
Travel Retail at William Grant & Sons,
says: "Glenfiddich has always forged its
own path and is renowned worldwide for
being the first to experiment and push
the boundaries in the Single Malt
category. We see those same values in
Jordan and his approach to the label.
His unwavering passion, pioneering
ambition and designs are what drew the
Glenfiddich team to him.
"As we have already seen from the
domestic ballot performance, consumer
interest bodes well for sales at the
airport. We can’t wait to see the
reaction from travellers, many of whom
we know are avid limited-edition whisky
fans."
George Tsoukalas, Managing Director of
Heinemann Australia says: "We are
thrilled to bring this limited edition
expression and unique collaboration
between Glenfiddich and Jordan Dalah to
Sydney Airport. At Heinemann, we always
seek to provide unique experiences and
products to travellers, and we are proud
to be the first travel retailer to offer
this highly sought-after limited
edition. We are also pleased to have the
opportunity to support the vital work of
our charity partner Look Good Feel
Better through this partnership with
Glenfiddich."
Designer Jordan Dalah says of the
partnership: "The opportunity to open
Australian Fashion Week last year, the
first physical fashion week since the
pandemic began, was such a privilege. I
am so excited to work with Glenfiddich
on my creative journey as a designer and
share my vision as we collaborate on
future creative endeavours."
The Glenfiddich x Jordan Dalah limited
edition box pack contains a Grand Cru 23
Yr Old 70CL bottle 43.4% ABV, a pair of
black tinted crystal coupette glasses
housed in a special gift box featuring
Jordan Dalah’s bold red and white
harlequin design, and a postcard
featuring a print taken from the
Glenfiddich x Jordan Dalah campaign,
signed by Dalah.
If you have no plans to travel you will
find the standard version of the
Glenfiddich Grand Cru 23 Year Old
available from specialist online whisky retailers such
as
The Whisky Exchange,
Amazon
and
Master of Malt
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