Whisky Focus - Lucky No 8 Glenfiddich Crystal Stag At Incheon Airport

The eighth Glenfiddich Crystal Stag Gondola has been unveiled at Incheon International Airport with Lotte by premium spirits brand William Grant & Sons.

The Crystal Stag continues the £1m investment by William Grant & Sons in Glenfiddich.

Says WGS Director Travel Retail Asia Pacific Scott Hamilton: "It’s very apt that this is the eighth Glenfiddich Crystal Stag Gondola - as the number is seen as particularly lucky in Asia and closely associated with wealth. We certainly look forward to seeing increased sales growth for the brand following the installation, as we have in other parts of the world where the Glenfiddich Crystal Stag has been placed."

The installation has been carried out in conjunction with William Grant’s local agent Samsung and Lotte. "It’s been an absolute pleasure working with Samsung International Company and Lotte as our partners to see the Stag in such a dominant position within the airport,’ continues Hamilton. ‘It is clearly attracting the immediate attention of consumers as they move through the travel retail environment."

Adds Mr. Choi, Byung Rok, managing director Lotte Duty Free Shop in Incheon International Airport: "As interest in single malt whisky is growing among Korean customers, I’m delighted to have the Crystal stag gondola placed with such excellent visibility in IIA Lotte DFS. I expect much more growth in Glenfiddich sales as a result of this stunning crystal gondola promotion in the future."
 

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