Whisky Focus - Lucky No 8 Glenfiddich Crystal Stag At Incheon Airport

Lucky No 8 Glenfiddich Crystal Stag At Incheon Airport


15th January 2013
Lucky No 8 Glenfiddich Crystal Stag unveiled at Incheon International Airport.

The eighth Glenfiddich Crystal Stag Gondola has been unveiled at Incheon International Airport with Lotte by premium spirits brand William Grant & Sons.

The Crystal Stag continues the £1m investment by William Grant & Sons in Glenfiddich.

Says WGS Director Travel Retail Asia Pacific Scott Hamilton: "Itís very apt that this is the eighth Glenfiddich Crystal Stag Gondola - as the number is seen as particularly lucky in Asia and closely associated with wealth. We certainly look forward to seeing increased sales growth for the brand following the installation, as we have in other parts of the world where the Glenfiddich Crystal Stag has been placed."

The installation has been carried out in conjunction with William Grantís local agent Samsung and Lotte. "Itís been an absolute pleasure working with Samsung International Company and Lotte as our partners to see the Stag in such a dominant position within the airport,í continues Hamilton. ĎIt is clearly attracting the immediate attention of consumers as they move through the travel retail environment."

Adds Mr. Choi, Byung Rok, managing director Lotte Duty Free Shop in Incheon International Airport: "As interest in single malt whisky is growing among Korean customers, Iím delighted to have the Crystal stag gondola placed with such excellent visibility in IIA Lotte DFS. I expect much more growth in Glenfiddich sales as a result of this stunning crystal gondola promotion in the future."
 

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