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William Grant
& Sons is poised to unveil an innovative
stand design at this year’s TFWA World
Conference & Exhibition in Cannes where
they will focus on their Glenfiddich and
Balvenie Scotch single malt whiskies.
William Grant &
Sons is poised to unveil an innovative
stand design at this year’s TFWA World
Conference & Exhibition in Cannes,
running from September 29 to October 3.
Drawing inspiration from their recently
launched shop-in-shops at select APAC
airports, this retail concept is
tailored to the needs and behaviours of
Duty Free shoppers. The space will
prominently feature Glenfiddich and The
Balvenie, showcasing exclusive,
high-aged spirits alongside interactive
experiences and personalized gifting
options.
This elegant showcase of The Balvenie
and Glenfiddich pays homage to the
craftsmanship and expertise of William
Grant & Sons’ Malt Masters, celebrating
the dedication and pioneering spirit
behind their most distinguished
creations.
At the TFWA World Exhibition, William
Grant & Sons will highlight its iconic
brands, including The Balvenie and
Glenfiddich Single Malt whiskies, as
well as the popular Hendrick’s and
Silent Pool gins. The stand will feature
exciting new offerings, such as the
global travel retail exclusive Silent
Pool Mediterranean Expression, a new
addition to The Balvenie Cask
Collection, and a limited edition from
the Glenfiddich Grand Series. Hendrick’s
will also debut a new Cabinet of
Curiosities expression during an
exclusive event that week.
Rufus Parkinson, Regional Managing
Director – Global Travel Retail at
William Grant & Sons, is confident that
the company’s portfolio is perfectly
curated to meet the evolving preferences
of today’s travelling adult consumers.
“The spirits category in travel retail
is changing with customers increasingly
on the lookout for something different,
something outstanding from their trusted
brands. Our portfolio for this year’s
TFWA World Exhibition includes
channel-exclusive, limited edition and
brand-new expressions that will appeal
to a wide range of customers looking for
new tastes and exclusive propositions.
“Our brands ensure that we remain at the
forefront of the Spirits Category,
offering not only the right products but
also the complete support of our
retailing partners. We are confident
that this year’s show is going to be a
great success and we are looking forward
to discussing our brands and our plans
in the channel with travel retail
stakeholders. At the same time, we hope
they will also join us to sample our
category-leading brands especially at
cocktail hour!”
William Grant & Sons will host cocktail
hours featuring its various brands from
5:00 pm to 6:00 pm throughout the TFWA
World Exhibition. Silent Pool Gin will
be showcased on Monday, September 30,
followed by Monkey Shoulder blended malt
Scotch whisky on Tuesday, October 1, and
Hendrick’s Gin on Wednesday, October 2.
Global Travel Retail Brand Ambassador
Ashvin Joshi will be on hand to share
his extensive knowledge of the brands
with visitors.
You will find the current
Glenfiddich and Balvenie whisky ranges available from specialist online whisky
shops such as
The Whisky Exchange
and
Master of Malt
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