Whisky Focus - Glenfiddich Unveils New Look For It Flagship Range

Glenfiddich has just unveiled a new look for it flagship 12 and 15 Year Old expressions but don't worry it will still be the same Glenfiddich 12 and 15 Year Old single malt whisky you are already familiar with which you will find in the new look bottles.

The new packaging will be rolled out here in the UK and in the US to begin with from yesterday, 18th June 2019, with the Glenfiddich Small Batch 18 Year Old following suit in 2020.

The new look was created with award-winning East London design agency, HERE design, the 12 Year Old has been given a refined makeover and is now known as the ‘Our Original Twelve’, as a clear nod to the brand’s signature expression. Whereas the 15 Year Old is rebranded as the ‘Our Solera Fifteen’, as a more overt celebration of the Solera system, which is a true innovation in the whisky industry.

The redesign aims to provide a fresh and distinctive new look, and of course it aims to to appeal to current drinkers as well as entice those around the world who are new to the Glenfiddich brand and indeed the Scotch single malt whisky category.

Glenfiddich means “The Valley of The Deer” and its location in Speyside, Scotland, is where William Grant, Glenfiddich’s visionary founder, turned his dreams into reality in 1887 by hand-building the distillery with the help of his seven sons and two daughters in a single year. In honour of the brand’s home, the new design now features this clearly defined valley, cut into the face of the glass, to give a more chiselled profile. The iconic Stag symbol, embossed in gold, also proudly sits within the V of the valley shape. William Grant’s signature is gold emblazoned on the bottle top.

For those of you not already familiar with the Glenfiddich range, the Glenfiddich’s signature malt, ‘Our Original Twelve’, is matured in the finest Oloroso sherry and bourbon casks and uniquely married in oak tuns for at least 12 years, to give a beautifully balanced nose complemented by refreshingly rich and complex notes of fresh pear and subtle oak. The Glenfiddich 15 Year Old, which is now called ‘Our Solera Fifteen’ is a single malt innovation first pioneered in 1998. The Solera system marries whiskies matured in sherry, bourbon and new oak casks. Always kept at least half full, the Solera Vat creates a harmonious whisky with deep layers of warm spice, honey and fruit, that gets richer and more complex every year.

Glenfiddich’s Malt Master, Brian Kinsman commented: "These whiskies are crafted to ensure the highest quality taste and flavour, the complexities of which are influenced by the River Spey and surrounding landscape. It’s great to honour this provenance and the historic home of Glenfiddich in such a refined way."

You will find the current Glenfiddich whisky range and no doubt soon the new look 12 and 15 year old available to buy from specialist online whisky retailers such as The Whisky Exchange, The Whisky Shop and Master of Malt
 

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