Feel The Taste Of Glenmorangie Through Film

[William]

Glenmorangie have been working on a new research project with multi-sensory scientists to create an experience which they say will enable you to ‘feel’ the taste of whisky. This is done through a technique called ASMR- Autonomous Sensory Meridian Response.

ASMR essentially refers to the tingling sensation moving from the neck down the spine and creates a feeling of relaxed concentration which allows viewers to perceive stimuli more acutely.

They have made a series of short films which use sounds and motions to communicate the sensorial nature of their whisky

More info here:

http://www.scotchmaltwhisky.co.uk/feelthetasteofglenmorangie.htm
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There's no bad whisky. Just good whisky and better whisky.

[Quaich1]

Hi William,
I checked it out further on the Glenmorangie channel as you suggested. Quite an intense audio-visual journey and most interesting,
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"Always carry a large flagon of whisky in case of snakebite and furthermore always carry a small snake."
W.C. Fields (1880-1946)

[James T]

I just had a look on the Glenmorangie channel also, perhaps we will be more perceptive about what the videos are giving us the regards the feel/flavour of each whisky because we are already familiar with their whiskies, still clever stuff.