Whisky Forum - Ardbeg Challenge Stockholm 2011

William · Posted: Tue Apr 12, 2011 10:49 pm Post subject: Ardbeg Challenge Stockholm 2011

Ardbeg Challenge Stockholm 2011

Ardbeg's goal is to assemble 3000 whisky lovers for the world's largest whisky tasting which will be led by the Ardbeg Distillery manager, Mickey Heads and Dr. Bill Lumsden, head of whisky creation.

The current world record is 2252 people which was set in Belgium on 31st January 2009. A Guinness Book of Records representative will be there to officially record the attempt.

All participants in the world record attempt will have an exclusive opportunity to taste four of the finest whiskies from the Ardbeg Distillery and thereby - of course - four of the best whiskies in the world. The first two are renowned classics, the third is an exciting upcoming release (Could this perhaps be Ardbeg Alligator?) and the fourth is an Ardbeg they guarantee you never have tasted before, and never will again after this challenge.

The tasting will take place on June 4th, 2011 at the Royal Lawn Tennis Club of Stockholm. Gates will open at 3 pm, but the official start time for the Challenge is 4 pm, and (hopefully) we will have set a new World Record by 8 pm!

Everyone's Invited

Ardbeg will be streaming the event live to all Ardbeg Committee members around the world. For those who attend some brilliant music and comedy, goody bags and a chance to taste an exclusive Ardbeg that has never been tasted before and may never be tasted again, wouldn't you rather be there?

Read more here
www.scotchmaltwhisky.co.uk/ardbegchallenge2011.htm

Tickets are available from www.ardbegchallenge.com and are priced at SEK399

JAB · Posted: Wed Apr 13, 2011 4:41 am Post subject:

Yes got the email about this one!
Affraid i am working Laughing

William · Posted: Wed Apr 13, 2011 12:00 pm Post subject:

I thought most on here would have got the email about this, but thought i would give it a mention anyway as they say Ardbeg will be streaming the event live to all Ardbeg Committee members. Not sure what the setup will be for that, if it will be on www.ardbegchallenge.com or on ardbegs main site.

Mark · Master Of Malts Joined: 27 Sep 2006 Posts: 1664

Looking at the ardbeg challenge web site it looks like they are about half way there to getting the numbers they need to break the record.