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June 4th is the
date of the Ardbeg Challenge to
which whisky lovers from all over the
world are invited to join Ardbeg in a
high-spirited celebration of the Ardbeg
legacy. And – if they manage to gather
enough enthusiasts – to set a new record
for the world’s largest Ardbeg tasting.
Ardbeg's goal is to assemble 3000 whisky
lovers for the world's largest whisky
tasting which will be led by the Ardbeg Distillery
manager, Mickey Heads and Dr. Bill Lumsden, head of whisky creation.
The current world record is 2252 people
which was set in Belgium on 31st January
2009. A Guinness Book of Records
representative will be there to
officially record the attempt.
All participants in the world record
attempt will have an exclusive
opportunity to taste four of the finest
whiskies from the Ardbeg Distillery and
thereby – of course – four of the best
whiskies in the world. The first two are
renowned classics, the third is an
exciting upcoming release (Could this
perhaps be Ardbeg Alligator?) and the fourth
is an Ardbeg they guarantee you never have
tasted before, and never will again
after this challenge.
The tasting will take place on June 4th,
2011 at the Royal Lawn Tennis Club of
Stockholm. Gates will open at 3 pm, but
the official start time for the
Challenge is 4 pm, and (hopefully) we
will have set a new World Record by 8
pm!
Everyone's Invited
Ardbeg will be streaming the event live to
all Ardbeg Committee members around the
world. For those who attend some brilliant music and
comedy, goody bags and a
chance to taste an exclusive Ardbeg that
has never been tasted before and may
never be tasted again, wouldn't you
rather be there?
Tickets are available from
www.ardbegchallenge.com and
are priced at SEK399 - so book your
place and be part of Ardbeg tasting
history!
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