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1st February 2013 |
Diageo's Scottish Archive in Menstrie set for £1.5 million expansion.
Diageo has announced plans to invest
£1.5 million in expanding and enhancing
the company’s global brand archive in
Clackmannanshire.
The Diageo Archive at Menstrie is the
largest collection of its kind in the
world, consisting of more than half a
million items. The collection includes
documents, advertising material,
bottles, books and memorabilia relating
to global brands such as Johnnie Walker,
Bell’s, Smirnoff, Gordon’s and Tanqueray.
The expansion project will include a new
storage facility and a new reception and
library area for hosting visitors to the
archive. Each year hundreds of Diageo
employees from around the world visit
Menstrie to learn about the history and
heritage of the brands for which they
work. The archive is also a key source
of inspiration for innovation and the
development of new products and
marketing campaigns.
 Christine McCafferty, who has managed
the Diageo Archive for the past 15 years
– and who oversaw the relocation of the
archive to Menstrie in 2001 – said the
plans marked an exciting new phase for
the flourishing facility.
She said: "The Diageo Archive is has
been carefully and lovingly built over
many years and is a living record of the
tradition and heritage of brands which
are famous around the globe.
"Diageo has the world’s leading
collection of premium drinks brands and
with new marketing campaigns, new
bottles and new packaging being
developed all the time our collection is
continually expanding. I am absolutely
delighted that the company is prepared
to invest in developing and expanding
our home here in Menstrie, securing the
future of this global facility in
central Scotland."
Over 400 Years of
History
Although the Diageo Archive is 23 years
old it holds more than 405 years of
history and heritage on Diageo brands,
companies, people and sites – including
Diageo’s 28 malt distilleries in
Scotland.
It contains material on more than 1500
brands, 200 Production Sites and 150
markets and includes more than 10,000
bottles and 12,000 adverts, all of which
record the evolution of the brands.
The Archive is currently served by a
team of five professional Archivists who
are recognised experts not just in the
care of materials, but the history and
heritage of the company’s brands and
they remain committed to expanding their
collection of material from around d the
world.
 "Diageo’s ongoing commitment to the
history and heritage of our brands is
hugely encouraging and further
demonstrates the integral role we have
in terms of increasing brand knowledge
and passion within the business, to
inspiring innovation and design," added
Christine.
"As the demand for our brands grows
worldwide and there is an increasing
requirement to protect brand identities
and trade-marks, the work we do here in Menstrie
remains as relevant and essential as it
did when we started in 1990."
The Diageo Archive facility in Menstrie
opened in June 2001 and although it is
not open to the general public, a
selection of the archive material is
always on display at the company’s
distillery visitor centres around
Scotland. The archive also contributes
regularly to public displays, including
a recent exhibition at the Scottish
Parliament to mark the centenary of the
Scotch Whisky Association.
Diageo has submitted a planning
application to Clackmannanshire Council
for permission to extend and re-develop
the archive, which is part of the
company’s Technical Centre complex at
Menstrie.
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