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World famous
Claive Vidiz 3,384 bottle Scotch Whisky
collection set to stay on display at the
Scotch Whisky Experience in Edinburgh
for another 10 years.
Anyone amongst you who hasn't yet had
the pleasure of viewing the Diageo
Claive Vidiz Whisky Collection which has
been the focal point of the Scotch
Whisky Experience on the Royal Mile in
Edinburgh since it first went on display
back in 2009 will be pleased to hear you
haven't missed your chance to view the
incredible whisky collection as Diageo,
the owners of the collection, has agreed
to extend the loan of the prized
collection to the Scotch Whisky
Experience for a further 10 years.
Since going on display back in 2009 the
Claive Vidiz Whisky Collection has
attracted more than 1.5 million visitors
and it is now set to remain a key part
of the Scotch whisky tourism landscape
in Edinburgh until 2029.
The Scotch Whisky Experience recently
closed the collection while it carried
out a full upgrade of the display
cabinets to ensure the bottles, many of
which are extremely old and rare, are
preserved in optimal condition in a
temperature and light-controlled
environment for the next decade.
The 3,384 bottle collection, which
includes a vast array of iconic brands,
was gathered over 35 years by Brazilian
businessman and whisky aficionado Claive
Vidiz, making it a unique record of
whisky history. The oldest, and one of
the rarest bottles in the collection is
a Buchanan’s whisky dating back to 1897.
 The Scotch Whisky Experience has been
the custodian of the Diageo Claive Vidiz
Scotch Whisky Collection since it
arrived in Scotland in 2009, after it
was acquired by Diageo and shipped back
to Scotland. The collection was acquired
with the intention that it would remain
together and be placed on display for
public appreciation.
Christine McCafferty, Diageo’s chief
archivist, said: "The Diageo Claive
Vidiz Collection is uniquely eclectic,
with brands from across the whole
industry and ranging from extremely rare
bottlings to everyday drams from years
gone by. It really gives visitors a
fascinating insight into our whisky
history.
"We’re delighted with the work the
Scotch Whisky Experience has done to
ensure the collection is cared for and
displayed to maximum effect. Scotch
whisky tourism is a huge growth
opportunity for Scotland and we are
pleased that our collection will
continue to be one of the jewels in the
Scotch whisky tourism crown."
Susan Morrison, Chief Executive of the
Scotch Whisky Experience, welcomed the
extension of the long-term loan
agreement. She commented: "We feel truly
honoured to be the trusted custodians of
such a rich and varied collection. After
10 years of seeing the collection every
day we still have the privilege of
seeing the reaction of surprise and
delight on the faces of each of our
visitors as they enter the collection
vault for the first time."
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