New Haig Club Clubman TV AD starring David Beckham redefines the whisky rules.
Following the launch of the new Haig Club Clubman back in August the House of Haig today launched the first TV advertisement for the new Scotch Single Grain Whisky.
The film entitled "Make your own rules" is a vibrant bold and edgy take on traditional Scotch whisky etiquette. Featuring brand partner David Beckham, the advert playfully redefines and reimagines the stereotypical expectations of when, where and how people should enjoy whisky. A narrative of conventional rules around drinking whisky is juxtaposed against striking visual montages of lively and stylish moments amongst friends that turn the old fashioned view of whisky on its head. The energy, flair and free-spirited fun of the advert confidently defines Haig Club Clubman as a whisky where the normal rules don’t apply.
"Our first advert for Haig Club Clubman aims to disrupt people’s pre-conceived notions around whisky," commented Ronan Beirne, Global Marketing Director for Haig Club. "With Haig Club Clubman, we are purposefully and assertively inviting consumers to make their own rules on how to enjoy this versatile Scotch whisky. This progressive approach aligns with our long term ambition to recruit new whisky drinkers by breaking down the barriers for entry, continuing to drive the vibrancy and relevancy of the category."
Directed by Iconoclast’s critically acclaimed director Nima Nourizadeh, the film artfully delivers a contemporary, up-tempo and dynamic view showcasing Haig Club Clubman as a modern and stylish whisky for enjoying wherever, whenever. Nima commented "This film embraces a whisky that is reaching out to the next generation of whisky drinkers. It juxtaposes stuffy rules with fresh alternatives to capture the Haig Clubman spirit to socialise and celebrate with whisky your own way."
Within the advert, brand partner David Beckham is pictured playing cards and watching films with friends on a rooftop against the London skyline and in a bar enjoying Haig Club Clubman with cola, the recommended serve. Beckham commented, “The advert for Haig Club Clubman feels really special as it’s different to what you would expect from a whisky, especially one with so much heritage behind it. With Haig Club we have always aimed to shake things up, and it was fantastic working with Nima to bring our unique approach to life. With Clubman, we want to highlight that there is no right or wrong way to enjoy whisky, as long as you enjoy it, that’s all that matters."
You will find the current Haig Club whisky range available from specialist whisky shops worldwide such as
Master of Malt
Haig Club Clubman Review
William
Morrison's Tasting Notes:
Nose: A gentle Kentucky Bourbon
character with a lovely balance of mild
coconut sweetness and creamy vanilla
toffee.
Taste: The delivery
brings the sweet coconut and vanilla
toffee from the nose all between layers
of lovely mild fizzy oak spices. Just a
touch of honey and orange citrus in the
background
Finish: A longish length
finish. The vanilla sweetness and oak
spice slowly fade leaving a touch of
citrusy orange and a little pepper.
Mildly drying.
Comment:
Single grain whisky really is the sleeping gentle
giant of Scotch whisky and it is good to see Diageo trying to awaken this giant.
The new
Clubman really is an ultra smooth and very easy
to drink whisky full of the subtle
single grain character you would expect.
Perfect for anyone new to whisky and at
the same time a great dramming whisky
for us old hands and sensibly priced at
£25 a bottle and currently on offer in Asda supermarkets for £15.
Clubman has just the slightest hint of young spirit but that can be overlooked at this price, I suspect this easy drinking single grain will be popular.
SMW Single
Grain
Whisky Score
88/100
William Morrison's Haig Club Clubman & Coke Zero Tasting Notes:
I don't normally add anything to my
whisky but as the new Haig Club Clubman
is also recommended to have with cola I
thought I would give it a go with some
Coke Zero and add my thoughts.
I poured my self a 50ml/50ml mix of
Clubman and ice cold Coke Zero and added
a slice of lemon. I found it very fizzy
on the nose at first, only joking.
Seriously, this is a deliciously creamy
vanilla and caramel drink, have you ever
made an ice drink on a warm day with
vanilla ice cream and coke, that is what
this is except with the added kick of
alcohol which really isn't noticeable as
this is so creamy smooth.
Straight whisky is not always the ideal
drink in certain social situations, so
if you like to drink long drinks when
you are out on the town then give the
vodka and coke (or whatever your tipple
is) a swerve next time you are out and
get yourself a premium single
grain whisky drink and ask for a Haig
Clubman & Coke, it really is delicious.
Just for fun,
the first ever SMW Mixed Drink Score
95/100. Refreshingly delicious!
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