Whisky Focus - New Packaging For The Dalmore Core Range

The Dalmore is introducing new packaging across its core range designed to reinforce its luxury credentials and give the bottle and packaging greater prominence “on shelf”.

Each and every bottle of The Dalmore will now feature a solid silver stag, which proudly represents the distillery’s iconic heritage and links with the notable Mackenzie clan, who were awarded the use of the 12-point royal stag emblem upon saving the life of King Alexander III in 1263.

Clean and contemporary lines, labels and communication feature heavily in the new range which increases clarity and brand stand out, meaning consumers can easily identify with the brand, the expression and its maturation statement.

The cartons will have a textured dimension to add a sensory experience to purchase and the King Alexander III expression will be in a front reveal style carton which can be opened up to display the bottle on shelf. The colour palate used across the new designs are deep heritage inspired colours chosen to reflect the rich history of the brand and also the colours in the famous painting ‘Fury of a Stag*’ which depicts the event in which the Mackenzie clan saved the King.

The new pack design will be applied across the core Dalmore range – 12, 15, 18, Cigar Malt Reserve and King Alexander III – and will demonstrate a clear progression of a luxurious look and feel between the core range and the prestigious rare Dalmore range, which includes gems such as Trinitas, Aurora and Candela.

The new packaging will be rolled out across markets from May 2012.
 

• UK Shops
   
• USA Shops
   
• European Shops
  

Whisky Focus