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2nd May 2023 |
The Dalmore
is set to launch a new travel retail
exclusive expression of its premium
Dalmore King Alexander III.
 The Dalmore is set to release a new
expression of its prestige single malt
Scotch whisky, The Dalmore King
Alexander III, the only six-cask finish
single malt in the world.
The Scottish Highland's based distillery
is releasing a travel retail exclusive
version of The Dalmore King Alexander
III in July. It will be first introduced
to travel retail buyers at the upcoming
TFWA Asia Pacific Exhibition in
Singapore (Basement 2-N2)
Whyte & Mackay Travel Retail Director
Richard Trimby explains: "The Dalmore,
with its impressive collection of rare
and exclusive expressions, has fuelled
the malt category growth globally by
recruiting and trading up modern luxury
shoppers, making it the fastest growing
Top 10 Malt over the last 10 years by
value. This success has been achieved by
attracting modern luxury consumers
seeking exceptional products, elevated
experiences and the perfect gift."
Whyte & Mackay Head of Marketing GTR
Clarisse Daniels says: "Building on our
track record for being the #1 for luxury
gifting and driving incremental category
growth and global premiumisation, the
travel retail exclusive King Alexander
III edition is guaranteed to allure the
modern luxury consumer by meeting their
desire for exclusive products, authentic
stories and by representing the perfect
gift, whether as a self-treat or for
someone else."
Leveraging the expertise of The
Dalmore’s masterful cask curation, the
TRX edition showcases casks from only
the most storied vineyards from the most
iconic wine appellations in the world.
These noble casks possess unparalleled
character in the world of wines, and
only they can lend their flavour to
release the endless potential within The
Dalmore.
Each cask lends its spirit: scarce
Sauternes casks offer a rarer, sweeter
side of the iconic Bordeaux wine;
Amarone casks, the carefully nurtured
patriarch of the famous Valpolicella
wine region, impart their
sophistication; and finally, Portuguese
red wine barriques from the Douro Valley
shine with their distinct finesse and
quality.
The majestic result of this noble
assemblage of spirit is an
extraordinarily velvety, full-bodied and
complex flavour profile. This
exceptionally unique whisky was crafted
to an exquisite standard by Master
Whisky Maker Gregg Glass, whose
remarkable talent was recently
recognised when he was awarded the
coveted Master Distiller of the Year
title in the Icons of Whisky Awards
2023.
The new King Alexander III travel retail
exclusive comes in a smart and
eye-catching premium cream-coloured
presentation box with silver The Dalmore
stag raised details, sure to appeal to
both gifter and recipient.
The new whisky launches under a campaign
based on the theme ‘A gift from a King’,
and reinforces The Dalmore’s positioning
as exceptionally giftable.
Daniels adds: "The Dalmore is the only
Whisky that can own this space and
honestly claim that it is a gift from a
King himself. It is a statement for both
giver and receiver: with The Dalmore,
you can give the gift of potential, the
ultimate gift from a King."
Trimby concludes: "The Whyte & Mackay
travel retail team is very much looking
forward to the TFWA Asia Pacific show,
always a key event in our calendar,
given its significance for Asian travel
retail. To be going there with such
great news from The Dalmore to share
with buyers and other visitors heightens
our excitement about our appearance in
Singapore.
"The Dalmore is a driving force in Asia
Travel Retail (3rd biggest malt in
value**) and really resonates with the
Asian shopper looking for rare and
distinctive gifts. This new travel
exclusive expression is sure to attract
the luxury shopper driving the growth in
the region."
Whyte & Mackay will also be sharing
exciting news from their house of
pedigree single malt, including news
from the No1 single Malt brand in the
UK, Jura and its Islanders’ Expressions
Limited Edition, Tamnavulin, the fastest
Growing Single Malt 2021 (+144% 21 v 19)
and Fettercairn, the single malt with a
unique distillation process appealing to
the whisky curious looking to discover
new flavour experiences.
You will find the current
Dalmore whisky range alongside Whyte &
Mackay's Jura, Tamnavulin and Fettercairn
single malts available from specialist online whisky
shops such as
The Whisky Exchange,
The Whisky Shop,
Master of Malt
and
Hard To Find Whisky
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The Dalmore King Alexander III Travel Retail Exclusive Review
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Producer's
Tasting Notes:
Nose: Red
berry fruits and hints of passion fruit.
Taste: Citrus
zest, vanilla pod, crème caramel and
crushed almonds.
Finish: Cinnamon,
nutmeg and ginger.
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