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Whyte &
Mackay unveil a 2023 Lunar New Year
Edition of their outstanding Dalmore
King Alexander III expression.
Whyte & Mackay has unveiled an exclusive
Dalmore single malt whisky release for
the Lunar New Year which will be
available in travel retail, The Dalmore
King Alexander III Lunar New Year 2023
Edition
The special release will be enchanting shoppers
in travel retail, interestingly they
revealed to me that Scotch Single Malts are the engine of global
spirits category growth, and The Dalmore
is the only rare luxury malt brand with
70% of its expressions commanding a
Prestige Plus price (above $200).
The Dalmore is the #1 brand of choice
for luxury gifting, a shopper mission
proven to be driving incremental
category growth and global
premiumisation (Source: *Kantar Oct 2022
& Numerator April 2022).
The King Alexander III Lunar New Year
2023 Limited Edition is currently
available for travelling shoppers with
leading retailers - including Lotte Duty
Free, DFS, China Duty Free Group, Dufry
and Dubai Duty Free - while stocks last
and is designed to quench the modern
luxury shoppers’ thirst for exceptional
products with authentic stories and the
perfect gift, whether as a self-treat or
for someone else.
Created specifically to celebrate the
Lunar New Year holiday, the King
Alexander III Lunar New Year 2023
Limited Edition adds to The Dalmore’s
Prestige offer which has fuelled the
malt category growth by recruiting and
trading up modern luxury shoppers.
Presented in a special gift box
decorated in ornate red and gold, the
packaging carries a representation of
the lanterns which form a key part of
the holiday celebration.
Clarisse Daniels, Head of Marketing
Travel Retail & emerging markets, Whyte
& Mackay said: "This stunning
special pack is guaranteed to attract
the DF shoppers who are constantly on
the look-out for limited editions and
special packs in our channel and The
Dalmore, with its impressive collection
of rare and exclusive expressions, will
continue to drive spend per passenger."
“This innovation is an important part of
our strategy to drive the Prestige
category and increase spend per shopper
by encouraging them to trade up. The
Dalmore has been a driving force in Asia
Travel Retail and really resonates with
the Asian shopper looking for rare and
distinctive gifts. We are working
closely with our key customers to make
the most of exciting innovation like
this and attract the luxury shopper to
their stores,” added Micheline Wong
Regional Director Asia DF.
The Dalmore King Alexander III Lunar New
Year 2023 Limited Edition is available
worldwide with Lotte duty Free in
Singapore; China Duty Free Group in Hong
Kong and Hainan; DFS in Macau; Dufry at
London Heathrow; Dubai Duty Free in
Dubai and with Fortier Wines & Spirits
at Kuala Lumpur International Airport.
It is also available on the domestic
market.
Not to worry if you have no travel plans
in the near future as you will find the
outstanding core range bottling of The
Dalmore King Alexander III
available from
specialist online whisky shops such as
The Whisky Exchange,
The Whisky Shop,
Hard To Find Whisky
and
Master of
Malt
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