Whisky Focus - Dalmore The Worlds Fastest Growing Malt Whisky

Luxury brand The Dalmore is officially the world’s fastest growing single malt, according to new figures from leading research analysts IWSR.

The data reveals that the Dalmore is currently the fasting growing malt year on year with value growth of 69 per cent, taking over from Whyte & Mackay’s other single malt brand Jura which is now the second fastest growing malt in the world with value growth of 56 per cent. The phenomenal performance of the two brands compares with average growth of only 12 per cent across the top 25 malt brands globally.

The Dalmore also takes the top billing as the fastest growing Top 10 malt brand in Travel Retail with year on year value growth of 95 per cent. Jura is again the second fastest growing brand with value growth of 75 per cent. Both compare favourably with the category average value of 8 per cent.

In the last two years, The Dalmore has established an enviable reputation for its rare and exclusive whiskies. The last bottle of The Dalmore 62, released from the personal collection of master distiller Richard Paterson, was sold at Changi Airport in Singapore for £125,000 in late 2011. This broke the previous retail record set by the same brand after the final bottle of Dalmore 64 was sold in Harrods for £120,000 earlier in the year.

The Dalmore has also been active in travel retail, recently releasing a collection of its very best whiskies – the Constellation Collection - for sale exclusively through World Duty Free Group’s main tax and duty free store at Heathrow Terminal 5.

John Beard, Chief Executive of Whyte and Mackay said:

"The global whisky market is continuing to experience a significant boom in sales and, within the malt category, competition is fierce to capitalise on this growth. So it’s testament to the hard work of our staff and the consistent quality of product that both of our malt brands are growing faster than any others out there. The Dalmore, in particular, is performing extremely well in this market and we are experiencing a growing demand from the world’s top retailers, particularly in travel retail which is a vitally important shop window for luxury brands."
 

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