Whisky Focus - Cutty Sark Gets New Brand Controller

Cutty Sark Gets New Brand Controller


4th  May 2010

The Edrington Group announced today that Jason Craig has been appointed brand controller with the newly-acquired Cutty Sark blended Scotch whisky brand.

Jason, previously global controller with Highland Park single malt, has 20 years experience in advertising and marketing, specifically the Scotch whisky industry.

Following his appointment, Jason commented: "This is an exciting time for Edrington and Cutty Sark. Having the opportunity to steer the future of a premium iconic brand with such a long and prestigious blended heritage is going to be a brilliant challenge."

Ian Curle, Edrington´s chief executive, commented: "I would like to congratulate Jason on this appointment and wish him future success. Edrington has been working with the Cutty Sark brand since 1936 and we are delighted to own it outright. The Cutty Sark brand is an important part of our history and it will be an important part of our future."

The Edrington Group completed the Cutty Sark acquisition on April 1 2010.
 

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