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Renowned
Swiss glass artist Simon Berger has
broken the mould with creation of new
recycled glass sculpture to celebrate
the distillery’s most sustainable
bottle.
Following up on
Bruichladdich's recent announcement of a
carbon friendly redesign of their The
Classic Laddie bottle I thought you may
find it interesting reading more info on
how the Hebridean distiller’s signature
bottling has been reconfigured with
sustainability in mind.
Simon Berger, a Swiss-born artist
renowned for his remarkable glasswork,
presents his latest masterpiece in the
UK, paying tribute to Bruichladdich's
innovative glass project.
Famed for his intricate glass portraits,
Berger has ingeniously shattered 15
panes of recyclable glass to celebrate
Bruichladdich's new signature Classic
Laddie bottle. This new bottle
exemplifies the distiller's commitment
to sustainability, containing an
impressive 60% recycled glass and
weighing 32% less than its predecessor.
By embracing this redesign, the
distillery aims to reduce the packaging
CO2 emissions of its single malt by an
impressive 65%. The removal of the
secondary tin alone has the equivalent
environmental impact of taking 182 cars
off the roads of Islay. This release
marks another step in Bruichladdich's
journey to challenge industry norms and
minimize its environmental footprint,
with a mission to achieve carbon
neutrality in production by 2025.
Simon Berger's unique art form,
cultivated since 2016, explores glass's
full potential to craft exquisite
sculptures. Collaborating with
Bruichladdich, the artist showcases the
transformative power of glass – not only
placing the recycled glass bottle at the
forefront but also contributing to the
distillery's eco-conscious efforts.
UK audiences in London and Glasgow will
have the opportunity to witness Simon
Berger's artwork for the first time
before it finds its permanent home at
the distillery on Islay, where it will
continue to inspire and captivate
visitors.
Artist, Simon Berger, said “Partnering
with Bruichladdich Distillery to
re-launch The Classic Laddie bottle,
which gives glass a second life, felt
like a perfect match. I take pride in my
experimental and unconventional approach
to art - redefining how glass can be
used. Pushing boundaries with glass
within the whisky industry can create
something quite special.”
The Classic Laddie bottle is the result
of a collaboration with the
Glasgow-based design agency, Thirst,
serving as the global creative partner.
The design prioritizes sustainability at
every stage, and the lighter weight of
the bottle significantly reduces the
brand's environmental impact. This
lighter design allows more bottles to be
transported per pallet, leading to a
decrease in the number of distribution
vehicles on the road.
In a comprehensive redesign effort,
every aspect of the new proprietary
bottle has been carefully reconsidered.
While retaining Bruichladdich's
signature aqua color, the bottle now
incorporates an organic ink coating.
Additionally, the closure and cork are
crafted from polypropylene, a synthetic
resin derived from bio-based sources,
further enhancing its eco-friendliness.
To underscore their commitment to
sustainability and challenge prevailing
notions of value in the whisky sector,
Bruichladdich has taken a bold step by
discontinuing the production of the
secondary tin for The Classic Laddie
entirely. This decision was motivated by
the realization that the creation of the
tin for The Classic Laddie emitted over
1kg of CO2 during its manufacturing
process alone. As a distillery deeply
invested in social and environmental
progress, Bruichladdich aims to produce
less, transport less, and minimize the
amount of packaging sent to landfill
sites.
Douglas Taylor, Chief Executive at
Bruichladdich Distillery, said "The new
propriety Classic Laddie bottle gives
glass a second life and that’s exactly
what Simon Berger’s artform does. We’re
excited to unveil this unique bottle
which gives a new meaning to glass. As
an industry, we’ve become accustomed to
believing that single malt Scotch whisky
must come with outer packaging as
standard. Where most other spirits
travel around the world in just the
bottle, the majority of single malts
have an elaborate or heavy secondary,
outer pack. And it made us ask
ourselves, why? Secondary packaging is
not always necessary, and it’s certainly
not sustainable.
"This piece of incredible artwork marks
a significant step change for
Bruichladdich. It will exist as a
commitment to the changing trajectory
for the brand and the way that we
operate as a values-led business."
Matt Burns, Executive Creative Director
at Thirst, said: "This bold and
progressive design and brand identity is
emblematic of the role we must all play
in taking responsibility for the future
of the environment, and provides the
opportunity for like-minded purposeful
drinkers to connect with a brand that
represents what they value.
"It’s about leading the way in shifting
habits – it proves you don’t need to
have secondary packaging to represent
luxury, quality or to be interesting."
Simon Berger’s artwork is available to
see in London, before travelling to
Glasgow where people can see it in
whisky bar, The Gate. It will then move
to Bruichladdich Distillery on Islay.
The re-designed bottle has a RRP of £45
and it will be starting to appear on the
shelves of specialist online
whisky shops such as
The Whisky Exchange,
The Whisky Shop,
Master of Malt
and
Hard To Find Whisky
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