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26th October 2021 |
Chivas gives
its flagship Chivas Regal 12 Year Old a
new look bottle and box, a look which
has been conceived with sustainability
at its heart.
 Chivas
Regal has unveiled a new look for its
flagship Chivas Regal 12 Year Old Scotch
blended whisky, a move which has been
conceived with sustainability at its
heart which is good to hear as Chivas 12
is one of the world’s biggest-selling
Scotch whiskies.
As you can see from the image on the
right the Chivas 12 has undergone an extensive redesign of
its bottle, bottle label and
presentation box, but
fans of this popular dram needn't
worry as the
whisky inside the bottle is still the
same classic blend we are familiar with.
The new look Chivas 12 should be
starting to appear on shelves from this
month, the redesign sees the iconic
Chivas 12 bottle reshaped and elongated
to stand taller and prouder while still
retaining its recognisable rounded
shoulders. A redesigned crest shines a
light on the beating heart of Chivas –
the ‘luckenbooth’, a symbol embodying
the Chivas values of ambition,
generosity and unapologetic success.
The outer box has undergone a complete
renewal with a vibrant burgundy
red replacing the familiar silver and gold
tones as the principal colour scheme.
The package retains the intricate
detailing and textured finish loved by
Chivas fans worldwide.
The entire redesign project was
conceived with sustainability at its
heart as part of parent company Chivas
Brothers’ 2025 target of 100%
recyclable, reusable, compostable or
bio-based packaging. The new bottle is
lighter, saving over 1000 tonnes of
glass annually, while the outer
packaging is now made from fully
recyclable materials. The whisky in each
bottle remains the same renowned smooth,
rich and generous Chivas 12 blend.
The redesign is inspired by the
aesthetics of a new, style-conscious
generation of Scotch Whisky drinkers who
are reforming and re-evaluating what
luxury looks like. The sleek, luxe, and
sophisticated new Chivas 12 is the first
in a series of updates due to take place
across the Chivas portfolio over the
coming year.
Nick Blacknell, Global Marketing
Director at Chivas, commented: "We’re
proud to deliver a redesign that speaks
the language of a fresh new generation
of Chivas drinkers while bringing
established enthusiasts and connoisseurs
along for the journey. Social media has
introduced a new, broader audience to
the wonder of whisky – ‘flex’ consumers
with a hustle-first ethos that seek out
upmarket brands to align themselves
with.
"We have taken a bold, yet meticulous
approach with all aspects of this
redesign, and I’m especially looking
forward to seeing our taller bottle take
pride of place behind thousands of bars
and clubs around the world. I’m
particularly proud of the central role
sustainability has played in
reconceptualising Chivas 12 for a new
generation. With this redesign, we have
once again reinforced our belief that
sustainable luxury is not an oxymoron."
You
will find the Chivas 12 as well as the
rest of the current Chivas Regal whisky range available from specialist
online whisky retailers
such as
The Whisky Exchange,
Amazon
and
Master of Malt
|
Chivas Regal 12 Tasting Notes
|
William
Morrison's Tasting Notes:
Nose:
A gentle nose, lightly perfumed, honey, a
little orange and lemon and a touch of
oak.
Taste:
Silky smooth, floral, honey, vanilla, toffee,
a fruity mix of
orange, lemon and pear, a little nutty.
Finish:
A medium length rich finish, a little drying oak.
Comment:
A smooth, mellow easy to drink
blend for any occasion.
Certainly an enjoyable less costly
alternative to single malts and a step
up from most standard no age statement
blends.
SMW Scotch
Blended Whisky Score
88/100
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