Whisky Focus - Chivas Brother Gold Rush In Asia

Chivas Brother Gold Rush In Asia

7th June  2013
Gold rush continues as the quality of the Chivas Brothers range is recognised in Asia.

Chivas Brothers is celebrating after winning nine medals in The Asian Spirits Masters, highlighting the outstanding and consistent quality of the portfolio.

The biggest success in the awards was The Glenlivet XXV, which was the only Scotch whisky to win a prestigious Master Award, the top honour given by the competition.

There was further success for the company as Gold medals were awarded to The Glenlivet 18 Year Old, Beefeater London Dry 47% and Beefeater 24.

"With an incredibly strong line up at 2013 The Asian Spirits Masters, we congratulate Chivas Brothers for their outstanding performance across their portfolio. Being the only Scotch whisky to win the competition's highest honour --Master-- is impressive and is testament to the outstanding, consistent quality that The Glenlivet is renowned for." said Daisy Jones, associate publisher of The Spirits Business.

Alan Winchester, Master Distiller for The Glenlivet said "To be the only Scotch whisky to receive a Master award in The Asian Spirits Masters is a huge honour for us. As the original single malt whisky, we are committed to continuing The Glenlivetís award-winning legacy so recognition from industry experts such as the judges in this competition shows us that our hard work and dedication is really paying off."

Conducted for the second year in April 2013, the annual Asian Spirits Masters is an extension of the internationally-recognised Spirits Masters series. An awards competition for any spirit available in at least one Asian market, the Masters centres around a blind tasting judged by a panel of leading spirits and trade specialists. The results are published in full in the May issue of The Spirits Business ahead of the awards ceremony, which is expected to take place in late 2013.

Full Chivas Brothers Asian Spirits Masters Results

The Asian Spirits Masters Master 2013
  • The Glenlivet XXV

The Asian Spirits Masters Gold 2013

  • The Glenlivet 18 Year Old
  • Beefeater London Dry 47%
  • Beefeater 24

The Asian Spirits Masters Silver 2013

  • The Glenlivet 21 Year Old
  • Beefeater London Dry 40%
  • Chivas Regal 12 Year Old
  • Ballantine's 12 Year Old
  • 100 Pipers

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