Whisky Focus - Chivas Brothers Net Sales Down 5%

Chivas Brothers Net Sales Down 5%


20th February 2026
Chivas Brothers announce a 5% drop in net sales for the first half of the financial year ending December 2025.

Chivas Brothers Net Sales Down

In whisky business news, Chivas Brothers, the Scotch whisky division of Pernod Ricard, has reported total net sales of –5% for the first half of the financial year ending December 2025.

Despite varied market conditions across regions, the company’s broad global presence and diverse portfolio helped sustain overall performance. Several key markets showed strong momentum, including India with +10% growth and Turkey with +32%. Core blended Scotch brands Chivas Regal and Ballantine’s remained largely stable during the period, while the single malt The Glenlivet continued to outperform its competitive set in the United States.

Commenting on the results, Nodjame Fouad, CEO, Gold Brand Unit – Aged Spirits & Champagne, said:

"Thanks to Chivas Brothers’ diverse brand portfolio and broad geographic footprint, we remain strongly positioned to deliver sustainable growth and meet consumer trends in the current business environment of contrasting market conditions. Looking forward, we welcome the recent news of the China tariff on Scotch being halved to 5% and efforts to bring the UK-India FTA into force and remain confident in the outlook for Scotch whisky and its enduring global appeal."

You will find the current Chivas Brothers portfolio of whiskies available f
rom specialist online whisky shops such as The Whisky Exchange and Master of Malt
 

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