Whisky Focus - New Chivas 12 Art of Hosting

Chivas Regal 12 Art of Hosting


2nd August 2013
New limited edition for Chivas 12 as Art of Hosting series continues.

Following the successful launch of its ‘Art of Hosting’ series in 2012, Chivas has launched a new limited edition for its best-selling Chivas 12 expression.

This new Chivas Regal 12 year old release has an eye-catching new design and an exclusive gift of six leather coasters included in each pack. The new limited edition features a striking black and red look. The pack design also incorporates words used in social occasions in many different languages, giving a sense of interaction and conversation while further expressing Chivas’ credentials as a brand that brings friends together.

The release of this limited edition will be supported with a range of marketing initiatives including a new advertising campaign, featuring the strapline ‘Found at the World’s Best Parties’ and an exclusive free app available from iTunes, Chivas MASHTUN, which has been created featuring a series of interactive games that consumers can play as a group during a party.

The new Art of Hosting limited edition gift pack and Chivas MASHTUN app are available now around the world.
 

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