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2nd August 2013 |
New limited
edition for Chivas 12 as Art of Hosting
series continues.
 Following
the successful launch of its ‘Art of
Hosting’ series in 2012, Chivas has
launched a new limited edition for its
best-selling Chivas 12 expression.
This new Chivas Regal 12 year old
release has an eye-catching new design
and an exclusive gift of six leather
coasters included in each pack. The new
limited edition features a striking
black and red look. The pack design also
incorporates words used in social
occasions in many different languages,
giving a sense of interaction and
conversation while further expressing
Chivas’ credentials as a brand that
brings friends together.
The release of this limited edition will
be supported with a range of marketing
initiatives including a new advertising
campaign, featuring the strapline ‘Found
at the World’s Best Parties’ and an
exclusive free app available from
iTunes,
Chivas MASHTUN, which has been
created featuring a series of
interactive games that consumers can
play as a group during a party.
The new Art of Hosting limited edition
gift pack and
Chivas MASHTUN app are
available now around the world.
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