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14th April 2023 |
Caskshare
uses What3Words to get round gagging
order on provenance of latest Cask - a
33 Year Old Islay single malt with a
price tag of £2,000. Around 235
bottles will be available through a
ballot.
 Caskshare
has turned to location app what3words to
get round a gagging order on the
provenance of its latest cask
acquisition. Unable to reveal the name
of the source distillery, the
independent bottler has however been
able to pinpoint the location of the
unnameable 33YO Islay single malt
(52.20%), which goes on sale on the
platform today for £2,000 per bottle,
using what3words address
https://what3words.com/began.tasteful.icon
It is the first time what3words has been
used to circumvent a naming ban and,
commenting on the release, Caskshare
managing director, John Robertson, said:
“In this secret bottling, we’re giving
consumers an incredible opportunity to
buy an extremely rare Islay malt for a
fraction of what it would cost for a
named release. While we are prohibited
from using the distillery name, we can
show where the whisky has been distilled
and we’re using what3words’ innovative
mapping technology to give customers
transparency on its origins.”
Giles Rhys Jones, CMO of what3words,
added: “It is always incredible to see
the variety of imaginative ways
what3words can be used: from sharing
meeting spots with friends, or
specifying a precise delivery location,
to creatively naming a unique whisky.
Caskshare’s approach of sharing the
what3words address of the cask is
helping to give customers a glimpse of
the distillery where the whisky was
made.”
As with all its single-cask bottlings,
Caskshare has commissioned an individual
piece of art for the label design.
Working purely from the what3words
address to allow the mystery and
intrigue of the cask to be captured in
his artwork, natural landscape painter
Harry Frost has been given this
commission.
Around 235 bottles will be drawn from
the cask in November 2023. The sale is
open to customers worldwide (£2,000 /
€2,965 / $3,225) from now until 12pm on
Friday 28th April at https://caskshare.com/ballot/the-unnameable-islay-gb
A cask-to-glass service, Caskshare was
founded in 2019. As well as selling
whiskies from 13 new-wave distilleries
including Arbikie and Raasay, Caskshare
acts as an independent bottler,
acquiring rare single malt casks direct
from distilleries to enable people to
get a taste of one-of-a-kind whiskies
across a range of price points that
can’t be found anywhere else.
what3words is revolutionising the way we
communicate location. It has divided the
world into a grid of 3m x 3m squares,
and given each square a unique
combination of three words: a what3words
address. Now every parking space,
stunning viewpoint, tucked-away side
passage and large building entrance has
its own what3words address. For example,
https://what3words.com/slot.friday.puff
takes you to a stunning viewpoint of
Edinburgh Castle. The what3words app is
available in 54 languages to date, and
is free to download for both iOS and
Android, as well as the online map.
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