Whisky Focus - Bruichladdich Unveils Ready-To-Drink Whisky Cocktails

Islay distillery Bruichladdich has launched its inaugural ready-to-drink (RTD) cocktail collection, developed in partnership with RTD specialist Whitebox.

The new range comprises four cocktails: a Dry Martini and a White Negroni crafted with their Botanist gin, a Whisky Sour featuring Bruichladdich's signature The Classic Laddie single malt, and a Penicillin made with their Port Charlotte peated single malt whisky.

Positioned at the premium end of the RTD market, the cocktails have been released at relatively high alcohol strengths. The Dry Martini leads the range at 33.9% ABV and is intended to be served straight from the freezer. The White Negroni is bottled at 21.8% ABV, while the Penicillin and Whisky Sour come in at 22.5% ABV and 19% ABV respectively.

The launch is part of Bruichladdich's broader innovation programme, coinciding with the distillery’s 25th anniversary celebrations.

Global marketing director at Bruichladdich Gareth Brown said: "The ready-to-serve category has evolved significantly, and there’s now a clear opportunity at the premium end for products that genuinely reflect the quality of the underlying spirit.

"What's exciting about this range is that it allows us to showcase The Botanist, Classic Laddie and Port Charlotte in a completely new context, without compromising on flavour or integrity.

"Working with Whitebox was critical – their understanding of cocktail structure and balance, combined with our focus on ingredient provenance and distillation, has enabled us to create drinks that feel authentic to both worlds."

Whitebox co-founder Josh Rennie highlighted the shared approach between the two companies, stating: "We turn down almost every collaboration opportunity, so for us this had to be about more than putting a name on a can. With Bruichladdich, there was a genuine alignment around quality, provenance and doing things properly.

"There's historically been a disconnect between distilleries and the RTD category. Most ready-to-drink products are made far away from the source of the spirit. What we’re doing is bringing those worlds back together.”

The introduction of the new range comes as consumer demand for RTD beverages continues to grow, with the category attracting increasing interest from both producers and drinkers.

You will find the current Bruichladdich whisky range available from specialist online whisky shops such as The Whisky Exchange and Master of Malt
 

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