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Bruichladdich
distillery gives The Classic Laddie
bottle a more carbon friendly redesign.
Bruichladdich distillery on Islay has
introduced a more carbon friendly
redesign for its single malt, The
Classic Laddie, incorporating its most
innovative packaging to date. This
revamp significantly reduces the CO2
emissions associated with the packaging
by an impressive 65%. The key changes
involve the elimination of the secondary
tin and the introduction of a
considerably lighter recycled glass
bottle.
The redesigned bottle, containing an
average of 60% recycled glass, weighs
32% less than its predecessor. This
reduction in weight not only diminishes
the brand's global environmental impact
but also results in fewer distribution
vehicles on the road and enables the
transportation of more bottles per
pallet.
Previously, customers had the choice to
forgo the secondary packaging, but
Bruichladdich is now completely
discontinuing the production of the
secondary tin for The Classic Laddie.
This strategic decision places
sustainability at the forefront and
challenges the prevailing notion of
value within the whisky industry. The
creation of the tin for The Classic
Laddie alone emitted over 1kg of CO2. As
a distillery committed to social and
environmental progress, Bruichladdich
aims to produce less, transport less,
and minimize the amount of packaging
sent to landfills.
As a B-Corp certified distillery,
Bruichladdich's newly optimised glass
bottle design will reduce the total CO2
emissions associated with packaging by
65% compared to the previous version
with the secondary tin. This reduction
is equivalent to removing 182 cars from
the roads of Islay.
Every aspect of the new proprietary
bottle has undergone a complete
redesign. While Bruichladdich's
distinctive aqua colour remains, the
bottle now incorporates an organic ink
coating, and the closure and cork are
made from polypropylene, a synthetic
resin derived from bio-based sources.
Douglas Taylor, CEO at Bruichladdich
Distillery, said "As an industry, we’ve
become accustomed to believing that
single malt Scotch whisky must come with
outer packaging as standard. Where most
other spirits travel around the world in
just the bottle, the majority of single
malts have an elaborate or heavy
secondary, outer pack. And it made us
ask ourselves, why? Secondary packaging
is not always necessary, and it’s
certainly not sustainable.
"The new proprietary Classic Laddie
bottle marks a significant step change
for Bruichladdich. This is much more
than a bottle redesign. It is changing
the trajectory for the brand and the way
that we operate as a values-led
business."
Bruichladdich has formed a partnership
with acclaimed Swiss artist Simon
Berger, renowned for his mesmerizing
glass artworks. In an exceptional
display, Berger has meticulously
shattered 15 panels of recyclable glass
to honor Bruichladdich's groundbreaking
glass project. This extraordinary
artwork, the first of its kind to be
exhibited in the UK, serves as a tribute
to the distiller's new flagship Classic
Laddie bottle.
The captivating creation by Simon Berger
will make its debut in London and
Glasgow before finding its permanent
residence at the distillery on the
enchanting Isle of Islay.
Bruichladdich is deeply committed to
implementing sustainable solutions
across all aspects of its operations.
They have installed a circulatory
heating system on-site, transitioned to
cleaner grades of biofuels to minimize
their carbon footprint, and are actively
exploring the viability of green
hydrogen energy. By the year 2025, the
distillery aims to achieve decarbonised
production. Notably, in 2020,
Bruichladdich Distillery became the
first Scotch whisky and gin distiller to
attain B-Corp certification, meeting
rigorous social and environmental
benchmarks.
Remaining true to Bruichladdich's values
of origin and heritage, the distillery
collaborated with Thirst, a renowned
design agency based in Glasgow and their
global creative partner, to reimagine
The Classic Laddie bottle.
The definitive Bruichladdich single
malt, The Classic Laddie showcases the
distillery’s classic, floral and elegant
house style. Made from 100% unpeated
Scottish barley, trickle distilled,
un-chill filtered and fully matured and
bottled exclusively on Islay you will find
it along with the rest of the
Bruichladdich whisky range including the
heavily peated Port Charlotte single
malt and very heavily peated Octomore
single malt available from specialist online whisky
shops such as
The Whisky Exchange,
The Whisky Shop,
Master of Malt
and
Hard To Find Whisky
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