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Bruichladdich
unveils new Black Art Series as a Global
Travel Retail exclusive limited edition.
Bruichladdich has relaunched its iconic
Black Art range with a brand-new, travel
retail–exclusive series, beginning with
the release of Black Art Sapero. The
first chapter in this new multi-part
collection makes its worldwide debut
this month at Singapore Changi Airport
as part of the Changi 1st initiative.
Owned by Rémy Cointreau, the
Bruichladdich Distillery Company is
positioning this opening release as the
foundation for an annual series rollout.
The progressive Islay distillery has
chosen Singapore Changi Airport T4 for
the series’ first appearance, in
collaboration with LOTTE DUTY FREE
Singapore. The one-month exclusive
listing began on 4 November and will run
until the end of December.
A Mystery Crafted Through Mastery
Taking its name from the Latin verb
meaning ‘to know’ or ‘to discern’, Black
Art Sapero pays tribute to the
traditions of whisky making and
highlights the expertise of Master
Blender Adam Hannett. Unlike
Bruichladdich’s longstanding focus on
transparency, this release embraces
secrecy. Its origins, barley varieties
and cask types remain known only to
Hannett — a mystery reflected in the
series’ guiding phrase: ‘Every bottle a
chapter; every sip a secret’.
Beyond the disclosed age and ABV, the
distillery invites travellers to immerse
themselves in the unknown, relying
solely on Hannett’s craftsmanship to
guide the experience.
An Exploration of Rare Stocks and
Timeless Maturation
Crafted from some of the distillery’s
most limited reserves, Black Art Sapero
represents a marriage of spirit, wood
and time. Matured entirely on Islay for
19 years in undisclosed casks, and
bottled at 47.8% ABV, it offers a
flavour-first profile. Aromas of dark
chocolate lead the nose, lifted by
bursts of citrus and touches of black
cherry. On the palate, malted barley,
maple syrup and caramelised brown sugar
unfold alongside warm spices and a
delicate mineral note.
Hannett commented: "Black Art has always
been about embracing the unknown, and
creating Sapero was a chance to trust
the process entirely. Relying on
instinct and experimenting with some of
our rarest casks, every decision was
guided beyond logic or rule. The result
is something truly enigmatic – an
unforgettable whisky that invites you to
taste, question, and ultimately trust in
the mystery."
This new release signals a turning point
for Black Art. First introduced in 2012,
the collection will now be exclusive to
global travel retail, with Black Art
Propheta and Black Art Empresse slated
for release in November 2026 and 2027
respectively.
Immersive Launch: The Library of Secrets
To celebrate the arrival of Black Art
Sapero, Bruichladdich and LOTTE DUTY
FREE Singapore have created The Library
of Secrets, an immersive, theatrical
activation designed to capture
travellers’ curiosity. A seamless blend
of digital and physical touchpoints
forms a 360-degree campaign, beginning
with targeted Grab ride-hailing
advertisements that introduce consumers
to the world of Black Art before they
reach the airport.
At the heart of the activation is a
striking, oversized book that opens to
reveal digital content, including
tasting notes and previews of future
series chapters. Visitors are then
guided by a vintage rotary phone — a
direct line to Islay — where a recorded
message from Hannett encourages them
deeper into the space.
Bookshelf-inspired merchandise displays
hide a sensory "book" that unlocks
flavour cues through scent, light and
symbolic design. Purchasers are invited
to personalise a luggage tag
gift-with-purchase, offering a keepsake
to commemorate the experience.
Travellers who sign up for the Black Art
passport can collect stamps for each
whisky purchased, with eligibility to
win an exclusive trip to meet Hannett at
the Bruichladdich Distillery on Islay.
Registrants will also receive updates on
future releases.
Rémy Cointreau CEO Global Travel Retail
Fida Bou Chabke said: "The introduction of Black Art Sapero
marks a defining moment for
Bruichladdich in global travel retail.
By making this exceptional series
exclusive to the channel, we are
offering travellers something truly
unique – a whisky born from mystery,
craftsmanship and trust.
“I’m delighted to partner with LOTTE
DUTY FREE Singapore and Singapore Changi
Airport to bring The Library of Secrets
to life in a way that’s immersive,
meaningful and memorable. Black Art
Sapero, and this supporting activation,
transforms curiosity into connection –
embodying Bruichladdich’s drive to
innovate and engage through genuine
storytelling and unwavering excellence."
Following its debut at Singapore Changi,
Black Art Sapero will begin rolling out
to select global travel retail locations
from December 2025.
If you have no travel plans in the near
future you will find the current
Bruichladdich domestic whisky range
available from specialist online whisky
shops such as
The Whisky Exchange
and
Master of Malt
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