Whisky Focus - Brora 40 Year Old Travel Retail Exclusive

Brora 40 Year Old Travel Retail Exclusive


27th February 2014
Diageo release Brora 40 year old, the oldest and rarest expression of Brora ever released.

Diageo has announced the release of their most expensive single malt whisky to date, a £6,995 single cask whisky. Now to carry such a price tag it would have to be a very rare and unique whisky, and it is certainly that, it is a Brora 40 Year Old which has been drawn from a single cask and is the oldest and rarest expression from this long since closed distillery ever released.

You will have to dust off your passport though if you want a bottle as the Brora 40 Year Old is available exclusively from specialist travel retail whisky shop World of Whiskies, and it is now available to pre-order before you travel through World Duty Free Group UK online outlet www.worldofwhiskies.com.

The Brora distillery closed back in 1983 and over the past few years Diageo have released a few special bottlings of this very highly rated and highly sought after single malt but this is the rarest and oldest ever to be released. Incredibly after 40 years slowly maturing in a Scottish warehouse the Brora 40 year old still has a natural cask strength of 59.1% ABV which I am pleased to say it is the strength which Diageo has bottled this rare whisky.

This fine, pale gold Highland single malt which was distilled back in 1972 has been drawn from a single cask of what is considered to be the most brilliant of its highly-peated bottlings – the famous 1972 reserve. It is the first 40 year old Brora whisky ever to be bottled, and the oldest and rarest Brora expression ever released and it is destined to be highly sought after by whisky connoisseurs and collectors.

As you would expect from such a rare whisky a lot of detail has went into the exquisite packaging of Brora 40 Year Old which reflects the true quality, craftsmanship and luxury credentials of the rare Brora liquid. The decanter is presented in a beautiful wooden case, an interpretation of the closed Brora distillery, skilfully handcrafted by the Queen’s cabinet makers at N.E.J Stevenson Ltd. The bespoke designers were appointed to craft the case because of their expertise, which is evident in other highly respected creations, such as the unique chests that house the Diamond Jubilee by John Walker & Sons.

The whisky itself is housed in an exquisite crystal decanter that bears the golden emblem of the Scottish Wildcat, the legendary guardian of the closed distillery and crest of the distiller’s founder, the Duke of Sutherland. The unique crystal stopper is etched with the number ‘40’ and the decanter has an engraved copper neck detailing the 1972 distillation year.

Steve White, Global Marketing Director of Diageo Global Travel and Middle East, said: "We have chosen to launch Diageo’s most expensive Single Malt whisky, Brora 40 Year Old, through our exclusive partnership with World Duty Free Group UK. We are confident that the supreme quality and rare nature of this whisky will delight and excite Single Malt collectors and aficionados who will want to add a bottle of this prestigious whisky to their prized collection."

David de Miguel, Global Head of Liquor at World Duty Free Group comments, "It’s great to be partnering with Diageo on this worldwide exclusive malt whisky launch, which showcases our ability to consistently offer a range of unique whiskies across our stores. The exceptional quality of this rare whisky will attract and intrigue whisky connoisseurs, helping to highlight our reputation as whisky specialists with the finest expertise".

Brora 40 Year Old is now available for pre-order exclusively at www.worldofwhiskies.com with a RRP of GBP £6,995 for 70cl, and will be available for collection from selected UK World of Whiskies and World Duty Free Group stores from 21st April 2014.
 

Brora 40 Year Old Tasting Notes


Producer's Tasting Notes:

Colour: Pale gold.

Nose: Soft and smoky with notes of gently rising honey, fruit, musk and menthol. With water, the nose gives rise to a harmonious fusion of ground white pepper, toasted hazelnuts and toffee, followed by an appetising smoke.

Taste: Concentrated wood-smoke and ash closely followed by soothing honey and a hint of liquorice, giving way to toasted hazelnut notes. Cereals form an undercurrent of tangy clarity against smoke, salt and toffee flavour.

Finish: Hints of eucalyptus and spice, followed by a long, smooth and savoury smoke. With water, sweet wood smoke lingers with hints of dark chocolate.
 

Where To Buy Brora Whisky Online


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