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27th February 2014 |
Diageo
release Brora 40 year old, the oldest and rarest expression
of Brora ever released.
Diageo
has announced the release of their most
expensive single malt whisky to date, a £6,995
single cask whisky. Now to carry such a
price tag it would have to be a very
rare and unique whisky, and it is
certainly that, it is
a Brora 40 Year Old which has been drawn
from a single cask and is the oldest
and rarest expression from this long since closed
distillery ever released.
You will have to dust off your passport
though if you want a bottle as the Brora
40 Year Old is available exclusively
from specialist travel retail whisky
shop World of Whiskies, and it is now
available to pre-order before you
travel through World Duty Free Group UK online outlet www.worldofwhiskies.com.
The Brora distillery closed back in 1983
and over the past few years Diageo have released
a few special bottlings of this very
highly rated and highly sought after
single malt but this is the rarest and
oldest ever to be released. Incredibly
after 40 years slowly maturing in a
Scottish warehouse the Brora 40 year old
still has a natural cask strength of
59.1% ABV which I am pleased to say it is
the strength which Diageo has bottled
this rare whisky.
This fine, pale gold
Highland single malt which was distilled back in 1972
has been drawn from a single cask
of what is considered to be the most
brilliant of its highly-peated bottlings
– the famous 1972 reserve. It is the
first 40 year old Brora whisky ever to
be bottled, and the oldest and rarest
Brora expression ever released and it is
destined to be highly sought after by
whisky connoisseurs and collectors.
As you would expect from such a rare
whisky a lot of detail has went into the exquisite packaging of Brora 40 Year
Old which reflects the true quality,
craftsmanship and luxury credentials of
the rare Brora liquid. The decanter is
presented in a beautiful wooden case, an
interpretation of the closed Brora
distillery, skilfully handcrafted by the
Queen’s cabinet makers at N.E.J
Stevenson Ltd. The bespoke designers
were appointed to craft the case because
of their expertise, which is evident in
other highly respected creations, such
as the unique chests that house the
Diamond Jubilee by John Walker & Sons.
The whisky itself is housed in an
exquisite crystal decanter that bears
the golden emblem of the Scottish
Wildcat, the legendary guardian of the
closed distillery and crest of the
distiller’s founder, the Duke of
Sutherland. The unique crystal stopper
is etched with the number ‘40’ and the
decanter has an engraved copper neck
detailing the 1972 distillation year.
Steve White, Global Marketing Director
of Diageo Global Travel and Middle East,
said: "We have chosen to launch Diageo’s
most expensive Single Malt whisky, Brora
40 Year Old, through our exclusive
partnership with World Duty Free Group
UK. We are confident that the supreme
quality and rare nature of this whisky
will delight and excite Single Malt
collectors and aficionados who will want
to add a bottle of this prestigious
whisky to their prized collection."
David de Miguel, Global Head of Liquor
at World Duty Free Group comments, "It’s
great to be partnering with Diageo on
this worldwide exclusive malt whisky
launch, which showcases our ability to
consistently offer a range of unique
whiskies across our stores. The
exceptional quality of this rare whisky
will attract and intrigue whisky
connoisseurs, helping to highlight our
reputation as whisky specialists with
the finest expertise".
Brora 40 Year Old is now available for
pre-order exclusively at
www.worldofwhiskies.com with a RRP of GBP £6,995
for 70cl, and will be available for
collection from selected UK World of
Whiskies and World Duty Free Group
stores from 21st April 2014.
|
Brora 40 Year Old Tasting
Notes
|
Producer's Tasting Notes:
Colour:
Pale gold.
Nose:
Soft and smoky with notes of gently
rising honey, fruit, musk and menthol.
With water, the nose gives rise to a
harmonious fusion of ground white
pepper, toasted hazelnuts and toffee,
followed by an appetising smoke.
Taste:
Concentrated wood-smoke and ash closely
followed by soothing honey and a hint of
liquorice, giving way to toasted
hazelnut notes. Cereals form an
undercurrent of tangy clarity against
smoke, salt and toffee flavour.
Finish:
Hints of eucalyptus and spice, followed
by a long, smooth and savoury smoke.
With water, sweet wood smoke lingers
with hints of dark chocolate.
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Where To Buy Brora Whisky Online
|
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Select a country for a list
of specialist Whisky shops who delivers
to you::
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