Whisky Focus - Big Peat Heroes Edition Pandemic Heroes Charity Bottling

Big Peat Heroes Edition Pandemic Heroes Charity Bottling


19th March 2021
Douglas Laing honours pandemic heroes with limited edition Big Peat Heroes Edition which will with the sale of each bottle contribute the equivalent of £6.67 worth of sanitiser to either Erskine, Marie Curie or Hearts & Balls charities.

Big Peat Heroes EditionFamily owned and run Glasgow based whisky maker and bottler Douglas Laing & Co has announced the release of a limited edition charitable bottling of its Islay blended malt whisky, Big Peat. The "Big Peat Heroes Edition" will result in a bulk sanitiser donation to the value of £10,000 being made to a leading UK charitable organisation.

The Big Peat Heroes Edition has been bottled at the slightly higher strength than the standard Big Peat edition you will be familiar with, it is bottled at 48% ABV which is sure to add to the tasting pleasure and of course it is bottled without colouring or chill-filtration.

Presented in a rainbow-coloured premium gift tube, the Heroes Edition shows Big Peat himself tearing open his doctor’s coat to reveal a superhero costume underneath. The whisky inside is a marriage of Single Cask Single Malts only from Islay.

It is a limited edition release of just 1,500 bottles which will be exclusively available in the UK, with the sale of each bottle contributing the equivalent of £6.67 worth of sanitiser to a worthy cause.

Says Cara Laing, Marketing Director and third generation in her family business, "When our Board met to establish our priorities for 2021, we unanimously agreed that we are focused on making tangible contributions to the UK’s recovery from recent catastrophic events.

"We gathered our wider team on a Zoom call and between us, we came up with a number of initiatives – from donating to the BEN Society in support of the recovery of Scotland’s licensed trade, to offering our warehouse space for mass-vaccinations – plus Big Peat’s Heroes commemorative bottling. Every single individual in key worker roles deserves to be honoured, and this limited edition bottle is designed to do exactly that, by donating a substantial volume of hand sanitiser to a charity chosen by our consumers".

Buyers of the Big Peat Heroes Edition will be invited to vote for the charity of their choice via an on-pack QR code and Big Peat’s Social Media. The firm says it reached out to scores of UK charities, and arrived at a shortlist that includes:
  • Erskine – caring for veterans of the British Armed Forces. www.erskine.org.uk
     
  • Marie Curie – providing care and support for those with terminal illness and their families. www.mariecurie.org.uk
     
  • Hearts & Balls - delivering financial and emotional support for rugby players affected by catastrophic injury. www.heartsandballs.org.uk

Big Peat Heroes Edition has a RRP of £45 and will be available from late March while stocks last from specialist online whisky retailers  such as The Whisky Exchange and Master of Malt
 

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