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The Benromach
Distillery Company announce that they
are entering the gin business and plan
to produce Red Door Gin following the
installation of a new gin still at their
Benromach distillery site.
The owners of The Benromach
Distillery Company Ltd have announced
that they will be entering the gin
business, they have just unveiled plans
to create a handmade gin at Benromach
Distillery in Forres, Scotland.
Red Door Gin, named after the
distillery’s distinctive red doors, will
be available later this summer.
The move marks a new milestone in the
company’s strategic plans for growth and
is a major development for the
distillery which has focussed solely on
the creation of its single malt whisky
brand to date.
Ewen Mackintosh, Benromach’s Managing
Director, explains: "Announcing our
intention to distil gin is part of our
long-term plan to grow our business
beyond whisky into new spirit
categories.
"We have been closely monitoring the
success of the gin market for several
years and, with growth predicted to
continue, we feel confident that we can
bring a unique and exciting new product
to spirits drinkers eager for a brand
with heritage and authenticity.
"As a company with international routes
to markets already in place, we are
looking forward to working with our
existing trade customers to add Red Door
Gin to the portfolio of Benromach whisky
expressions they currently offer.
“Distilling gin is a clear progression
for our business and will allow our
existing consumers to explore a
different spirit category. We will also
be engaging with new consumers who are
looking for the reassurance that their
gin has been lovingly handmade by our
dedicated team of distillers."
Work is now underway at the site to
refurbish the former malt barn with the
installation of a new gin still and
visitor experience to tell the story of
Red Door Gin and the personalities who
craft it.
As one of the most popular visitor
attractions in Forres, the distillery
already attracts more than 13,000
visitors annually. It is planned for the
new gin visitor experience to draw an
additional 10,000 visitors a year.
Ewen Mackintosh continued: "By creating
a gin distillery and visitor experience,
we are investing significantly in the
town. We’re proud of our role in the
local community and the part we continue
to play in attracting visitors to
Forres. We hope this will bring a
further boost to tourism in the local
area."
Red Door Gin will be handmade by
distillers on site. The small-batch
London gin will have a heart of the
finest juniper, infused with locally
influenced botanicals.
The Benromach Distillery Company Ltd is
investing an initial six figure sum in
the development of Red Door Gin and
visitor experience which will be
supported by an international marketing
campaign later this year.
You will find the current Benromach
whisky range as well as an extensive gin
range available from specialist online
whisky and spirits retailers such as The Whisky Exchange
and
Master of
Malt
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