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25th October 2012 |
Speyside's
smallest whisky distillery supports Arts
& Business Awards.
 Speyside’s
smallest whisky distillery, Benromach,
celebrated two of Scotland’s best
assets, whisky and the arts with its
sponsorship of the Arts and Business
Awards 2012.
As part of the evening a delectable ice
cream, using Benromach’s flagship 10
year old single malt whisky, was
commissioned by Wild Thyme for diners.
For the last two years, Benromach, in
partnership with the National Theatre of
Scotland, has sponsored the critically
acclaimed The Strange Undoing of
Prudencia Hart which has recently
completed a UK tour and is now touring
North America.
The Strange Undoing of Prudencia Hart
takes theatre into pubs and other
unlikely venues, where stories are told,
re-told, sung and passed on. It’s an
evening of supernatural storytelling,
music and theatre inspired by the Border
Ballads, Robert Burns and the poems of
Robert Service.
The Arts & Business Scotland Awards
celebrate and showcase the best examples
of business partnerships with the arts
and museums in Scotland. Benromach was
commended for its sponsorship of
Prudencia Hart in the New or Returning
Sponsor category.
Michael Urquhart, Managing Director of
Gordon & MacPhail, owners of the
Benromach Distillery, said: "This
partnership represents Benromach’s first
ever arts sponsorship. It’s been a great
success story and highlights the real
difference a successful partnership can
make to both businesses.
"There is no better time to sponsor such
a popular arts performance which has
become a massive success in the UK as
well as overseas. We’re excited to
continue this sponsorship and were
particularly pleased when we welcomed
the cast, crew and audience to Benromach
distillery where the award winning
artistic performance was delivered for
two nights."
Guests at the award ceremony had the
opportunity to try a dram of Benromach
single malt whisky as well as taste a
specially commissioned Benromach ice
cream which has been made by Wild Thyme
for the award’s dinner.
Elly Rothnie, Development Director,
National Theatre of Scotland, said: "The
partnership with Benromach has proven
massively successful and has helped The
Strange Undoing of Prudencia Hart to
engage in a fantastic international tour
taking two of Scotland’s great assets,
arts and whisky, to a global audience."
The awards ceremony took place on
Wednesday, 23 October 2012 in Assembly
Rooms in Edinburgh.
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