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The Balvenie
has announced three new additions to its
Balvenie Stories range - The Balvenie
The Creation of a Classic, The Week of
Peat 17 Year Old and The Second Red Rose
21 Year Old which will all be
exclusively available in travel retail.
Following on from the launch of
The
Balvenie Stories range in May
this year the distillery has announced
the addition of three new whiskies
to the range which will be available
exclusively in Global Travel Retail from
June 2020.
The three new Balvenie expressions
joining the Stories range are The
Balvenie The Creation of a Classic, The
Balvenie The Week of Peat 17 Year Old and The
Balvenie The Second Red Rose 21 Year Old with each
new expression bringing to life its own
unique and intriguing tale.
The Balvenie
The Creation of a Classic (No Age
Statement)
This whisky celebrates the story of The
Balvenie Malt Master – the longest
serving malt master in the industry –
David Stewart MBE, who pioneered the
first cask-finished whisky, The Balvenie
Classic. The Creation of a Classic is
matured in American oak casks and
finished in sweet Oloroso Sherry casks,
offering an innovative reinterpretation
of this iconic whisky.
The Balvenie The Creation of a Classic
is a No Age Statement single malt,
bottled at 43% ABV in a 70cl bottle, it will have a RRP of £57.
The Balvenie
The Week of Peat 17 Year Old
An evolution of The Balvenie Peat Week
Aged 14 Years, which launched globally
in 2017. This expression tells the tale
of how Malt Master David Stewart MBE and
former Distillery Manager Ian Millar
used a week’s gap in the distillery’s
production schedule to experiment with
the addition of peat to the barley
drying process. Aged for three years
longer than its predecessor, the result
I am told is is a classic Balvenie
expression balancing sweet peat smoke
with notes of citrus and honey.
The Balvenie The Week of Peat 17 Year
Old is
bottled at 49.4% ABV in a 70cl bottle, and will have a RRP of £115.
The Balvenie
The Second Red Rose 21 Year Old
Inspired by the story of Mary Douglas
who lived in the nearby Balvenie Castle
and paid rent to King James II in the
form of a single, red rose each year.
This whisky has a rosy hue as enchanting
and special as the red rose in this
captivating tale.
The Second Red Rose follows the first
Balvenie Red Rose 16 Year Old Port
finished whisky which today changes
hands for a four figure sum at auction and can
be found in specialist whisky shops such
as
Master of Malt priced at
£2,500.
The Balvenie The Second Red Rose 21 Year
Old bottling strength is yet to be
confirmed but I can tell you that it
will be bottled in a 70cl bottle and have a RRP of £235.
Commenting on the release of The
Balvenie Stories in Global Travel
Retail, The Balvenie Malt Master David
Stewart MBE said: "The Balvenie
Distillery is built on stories. It’s
what sets us apart and makes our whisky
what it is. Each expression in the
Stories range has a distinct narrative
as to how it came to be, and each whisky
tells its unique tale in liquid form
through first-hand recollections of the
many characters involved."
The notion of storytelling informs the
design of The Balvenie Stories Global
Travel Retail packaging too, with each
tale represented visually on the
whisky’s tube and label in bespoke
illustrations from British artist and
printmaker Andy Lovell. Andy’s work
draws its inspiration directly from the
distillery, where he spent time
listening to the stories first-hand,
before using his bold, hand-made
gestural technique to build up images
that capture the essence of each tale.
Lookout for the three new whiskies in
The Balvenie Stories collection in
Global Travel Retail from June 2020,
meanwhile you will find the three
Balvenie Stories whiskies launched in
May this year along with the current
Balvenie core range as well as a few
older and rarer expressions available to
purchase from specialist online whisky
retailers such as
The Whisky Exchange,
The Whisky Shop and
Master of Malt
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